1. Theme based content – Pick one are or one topic and then write as much as you can about that topic. Over time you will either dominate niche or position yourself as an expert and get lots of free links and free traffic from other websites.

2. Blogs are optimized – Blogs are really neat because they are already optimized for search engines. They are mostly text based, with very clean code and clear link structure. It is not uncommon to get hundreds of blog pages indexed on major search engines while you’re still waiting for your site to catch up.

3. Pick right money making opportunity – Some topics work well with Google adsense, some topics work well with affiliate programs. Do some testing and figure out which one will work for you. In general, affiliate programs will probably give you a better rate of return for reach click.

Now back to point. Almost every week there's a new article or theory that gets passed around internet with next miracle cure for your poor search engine results. And you shouldn't believe any of them.

Think about it, is there one single change you can make to your product or service that will suddenly triple or even quadruple your revenue? The answer is no, and reason is that your potential clients are more sophisticated than that. And same of course goes for search engines.

To get page one rankings within major search engines for types of terms users actually search for is not cheap or easy. It is going to take an awful lot of time, money and effort. And this is main point, most businesses will never see an adequate return.