Get a Laugh and Make the Sale

Written by Ron Sathoff and Kevin Nunley

When one survey asked women what they liked best aboutrepparttar man of their dreams, most replied "he makes me laugh." We don't often think of laughter as one of life's most important necessities, but it is.

People of every age and culture love to laugh. Studies show laughter lowers your blood pressure and generally increases your life span.

You can bring home a lot more sales if you learn to make customers laugh. It setsrepparttar 127380 customer at ease and immediately sets you up as someone who is fun to be with. You don't have to be Jerry Seinfeld to do it. Here's how:

1. Don't go forrepparttar 127381 belly guffaw. Trying to putrepparttar 127382 customer onrepparttar 127383 floor in stitches can fall flat. Instead, go forrepparttar 127384 much easier smile. A quick quip or witty observation can dorepparttar 127385 trick. Once she smiles, you're half-way to a sale.

2. Make fun of yourself. Self-depricating humor lets folks know you are down to earth. It can also tell people you understand their situation. You've been there yourself.

For example, if you sell shoes, develop a quip about your big feet. Sell computers? Have a funny story on how hard it was for you to install your first printer.

3. Be very careful about who your humor makes fun of. Almost all jokes and one-liners are atrepparttar 127386 expense of someone. You don't want to seem insensitive or accidentally insult a person or group your customer cares about.

Reconsider old favorite jokes before retelling them. A line that was hilarious inrepparttar 127387 1980s might be inappropriate today. A joke that worked fine in Oklahoma City could get you stared at in San Francisco.

How to super-size every sale to double, triple, and quadruple your profits instantly

Written by Kevin Nunley

Ask and most businesses will tell you. The key to their success is upselling. It is one thing to getrepparttar sale. It is far better to super-size that sale.

Real profits come when you getrepparttar 127379 customer to buy a larger, more expensive, or more comprehensive product or service. The guy going into a pet store to buy a fish is a classic example.

Whenrepparttar 127380 clerk sees Sam looking atrepparttar 127381 budget-priced gold fish, she leads him over torepparttar 127382 much more impressive tropical fish.

"As you probably know, you will need a fish tank," she says. "These beautiful fish only live in salt water. We have these $75 salt water tanks on sale for just $49.95."

Byrepparttar 127383 time Sam exitsrepparttar 127384 store, he has purchased much more thanrepparttar 127385 twenty cent gold fish he originally came in to get. He is proudly carrying home several exotic species, a $50 fish tank, fish food, a light, and other accessories. The sale went from a tiny twenty cent transaction to nearly $100. The store's profit margin rose right along with it.

You Are There To Help

Upselling is easy if you think of your main business as helping customers. Think aboutrepparttar 127386 problems your customers come to you with. What does it REALLY take to solve their problems?

Chances are, your customer needs a lot more thanrepparttar 127387 simple inexpensive solution they first consider. By grouping together several different products and services, you can giverepparttar 127388 customer a more advanced package that goes much further toward creating a satisfying solution.

Melissa buys a computer. Even though she is not thinking of purchasing anything more thanrepparttar 127389 computer, a few questions posed byrepparttar 127390 sales person reveal Melissa will probably need new software to help her achieverepparttar 127391 things she wants to do withrepparttar 127392 computer.

The computer and new software have a pretty steep learning curve. Melissa will need help from an expert and likely a technician to installrepparttar 127393 network system her needs demand.

The computer retailer anticipates Melissa's situation. Many of their customers are just like her. The store offers a "getting started" package with all new computers. It includes several software choices, instruction sessions, and help with installation. These things are cheap forrepparttar 127394 store to provide, but greatly increaserepparttar 127395 value ofrepparttar 127396 purchase.

Three Ways To Make Upselling Automatic

Here are three favorite ways to build upselling into any purchase. Use these and customers will buy two or three times as much without even thinking about it. The day I put these ideas to work in my own business, I tripled my income.

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