If you want to make money online you must work! There's no way around it. But, there *are* ways to make money with *very little* work. It *is* possible to make a passive income, and a very good one at that.

I'm not talking about "get rich quick" schemes or current trend, "money doubler" programs. (By way, US Federal Trade Commission considers money doublers a form of illegal gambling.) No, what I mean is earning money while doing work one time, or with very little maintenance on your part.

If you sell memberships to something, for instance, you'll earn a passive income from recurring commissions of those you sign up. Anything that gets paid to you on a regular basis, such as web hosting services, is a passive income.

It's "passive" because you sold service or membership once, but you'll continue to get paid as long as member or customer keeps service. This kind of income is also "residual," meaning it keeps recurring.

But there are other types of passive income, too. Using programs like Google AdWords and Google AdSense, for example, will bring you a passive income. How?

By displaying Google AdSense ads on your website, you'll earn money every time your visitors click on an ad. And by creating ads for your products with Google AdWords, you'll put your advertising on autopilot. People who visit your website or sales page may become a customer or subscriber to your mailing list.

While both of these can bring you a good passive income, they do have some minor drawbacks.

This article was written as a result of a heated discussion we had on a particular Internet marketing forum recently, regarding another article we wrote titled, "Why People Buy: The Psychology Of Sales And Marketing."

The subject of race came up during discussion, and we didn't feel that an Internet marketing forum was proper forum to discuss racial issues. So, we decided to write this article to voice our opinions and viewpoints about subject of race and marketing.

There's a strange phenomenon occuring in National Basketball Association. The league is getting whiter and more foreign, and many African-American fans and players suspect there's a lot more going on than international meritocracy.

The perception--and perception is reality in matters of race- -is that NBA is trying to phase-out African American players because of corporate (white) fans and international marketing money. In other words, thinking is, more white guys who can play equals big bucks. So what, if they're from another country.

What's going on here? Is this blatant racism at work? We think it is, yes. However, those who debunk race theory are quick to point out fact that stockholders, ticket buyers, and corporate sponsors are predominately white. And it's simply not smart business to ignore your financial backers. Therefore, they argue, it goes a lot deeper than blatantly phasing-out African Americans. It's about money, and people who control it.

What a bunch of bull! Let's get real here, shall we? We're talking about big business, people. This should be strictly about putting best possible product on floor every night--period. The color of a player's skin shouldn't matter, but to some, it clearly does. The NBA is obviously "too black" for some in corporate America. A small percentage of corporate America wants to see more white players. It's that simple. And what corporate America wants, corporate America usually gets--even if it ends up turning into an unnecessarily expensive lesson in economics in long run.

We just don't understand that kind of backward-ass thinking. Here's why: Over last 20 years, Michael Jordan and Tiger Woods phenomenal popularity has been unprecendented in history of sports marketing.

Currently, Tiger Woods is practically epitome of sports marketing as he transcends sport itself, which is exactly what makes him unique. Nike CEO Philip Knight explains that every time they discover a one of a kind athlete like this one, they have to "adopt" him. The reason behind this is that such an athlete is bound to result in something unique no matter what.

Tiger is world's greatest athlete and he is getting compensated accordingly. Fans across globe are glued to their television sets to see his next amazing exploit, even if they don't know difference between a 3-wood and a 9- iron. Tiger has elevated seemingly mundane game of golf to another level. He has single-handedly brought golf to masses.