Whenever I am on
road speaking, I always run into entrepreneurs with many great ideas. My most recent trip to New York City for a speaking engagement was no exception, as I had
pleasure of meeting several creative thinkers. The challenge for most people is not that they lack in
area of ideas, it's that many people fail to move forward on their ideas. This can be a real shame to
rest of us who would ultimately benefit from these new products or services. In this article I want to share with you
most important thing about getting your idea out of your head and into
market!
Every product or service in existence in
world today began with an idea. And I'd not be surprised if you once had
idea to create something that didn't yet exist only to see it on
market a few months or years later. It's happened to many of us, including me!
There is only one thing that separates you from
person who has their idea on
market right now. No, it's not money. And no, it's not luck either. It's
passion they have for their creation.
The person who has a new idea for doing something or has come up with a great new product and successfully put in on
market is a person who so deeply and passionately believes in their creation that they will let nothing get in
way of their dream of getting it on
market.
I once met a guy who had a passion for coffee and was so broke he could hardly afford to buy himself a cup of it each morning. Yet, within 6 months, he had set up a complete coffee manufacturing facility and had thousands of containers of coffee ready to ship out to retail stores across
county.
What did he do? He put himself in front of people who could finance his dream and he showed them his passion for
product. His passion came through loud and clear and in his presentation, and that made investors feel compelled to give him
money he was after!
It wasn't his speaking skills, or
way he dressed, or even
car he drove. He showed up to meet investors in a beat-up old pickup truck, wearing jeans and a t-shirt, and he was visibly uncomfortable speaking in front of small groups.
Despite all these things, his passion for what he did came shinning through. Investors saw him as a master of his craft. They were not looking for anything more from him than whether or not he could produce a product that people would buy.
Within a few weeks he had more than $300,000.00 of other people's money to invest in his dream business!
Look at it from
investor's point of view; would you, as an investor, rather invest in a guy who shows moderate interest in their creation, or a guy who is up late at night and out of bed at first light passionately working at improving their creation each and every day?
Who has
edge? Obviously it is
guy with
passion for his craft. And with that edge, can you see why finding
money is not a challenge?