Relax, I'm not going to get airy-fairy on you. We'll stay grounded. We'll stay rooted in
practical realities of building your business as an expert who speaks. Picture this- The wise sailor accepts
winds and tides as they are. The wise sailor doesn't try to change
winds and tides. The wise sailor engages
winds and tides to move
boat across
waters. Across
briny deep from where
boat is to
desired destination. Are you with me so far?
Imagine this- Your speaking business is your boat. You're
Captain as well as
navigator. The waters of
briny deep are
present times,
here and now,
ocean in which you sink or swim as an expert in
business of speaking. Are you still with me? Good. The winds and tides are
feelings and attitudes,
climate and environment in which your clients and prospects do whatever they do.
Now, please reflect upon this reality- The feelings and attitudes of
people who lead
organizations you serve as an expert who speaks, simply are. (Just as
winds and tides simply are.) And these organizational leaders want to be successful at whatever they offer
universe of markets and people they serve.
So, why this explanation? Because times have changed. As we start
new century,
new millennium, attitudes and feelings are evolving. There is now a ground swell of recognition, of receptivity, of awareness of
non-physical aspect of life. And-sensitivity to
place of
human spirit in
world of work.
For example, Barbara Scofidio,
editor of Corporate Meetings & Incentives magazine reported an experience of what she called, "service with soul." (Her words) She referred to
experience she had on a Southwest Airlines flight. As recently as a year ago I don't think you'd have seen
word "soul" in a corporate magazine.