Those annoying violators of your privacy are not worth your valuable time...

Pseudo Excuses Of Spammers

Those guys hide their shameless behaviour after pseudo excuses like "Thank you for your request" or "Re : More information" , "Thank you very much for your offer", "I saw your ad", "I've just visited your website" etc. - so people could think "Mmmmmmh, I'm not sure if I have NOT requested that stuff or perhaps he has a real request" ; it could be a legal email, though...

Following rules outlined in this article, you'll be able to free more of your time for doing business again and not getting over- whelmed by a flood of emails.

Use A Different Email Address For All Your Marketing Needs...

I'm almost certain that you will have more than just one email address for your email needs . Or rather not ? Then you are making a big mistake.....

Do you already have your own domain ? With your own website, you will have included a lot of email POP-accounts which are just perfect to fit your desire to be protected against spam . If you don't have your own domain, you should order one ASAP or you are not serious about marketing on Internet....

You should at least set up following e-mail accounts :

1.) E-mail for subscriptions to newsletters ONLY -e.g. : ezines@domainname.com

2.) E-mail for private purposes (friends, relatives, colleagues) -e.g. : firstname@yahoo.com , firstname@hotmail.com

3.) E-mail for public ads (public e-mail address ) - e.g. : ads1@domainname.com ---> This Is The Email Address Where SPAM Goes To

One thing that is often not taken into consideration is subscriber quality and retention.

Having a big list won't benefit you if it's members are unresponsive.

Here are a few tips designed to help you maximize productivity of your ezine, newsletter, follow up, etc. ...

1) Build a website, sub domain, or page off of your main site, solely dedicated to collecting email addresses for follow up.

Legendary Internet marketer Terry Dean of NetBreakthroughs.com fame < http://im4newbies.com/netbreakthroughs.htm > goes on record as saying that email addresses he collects using aforementioned method are up to 5 times more responsive than those collected by outside sources.

These subscribers are ultra targeted, as they want, specifically, what you have to offer.

You may think building a website on your own is an enduring task, but it's really not.

HTMLGoodies.com < http://htmlgoodies.com/ > is an excellent resource for those wishing to learn how to build a website on there own.

I also recommend Shelley Lowery's Web Design Mastery, which comes jam packed with anything and everything it takes to build a professional looking website, regardless of your past experience. < http://im4newbies.com/wdm.htm >

When designing this site/page, remember to include ...

- A subscribe form/link on every page. - Detailed description of your ezine/newsletter's content (what you offer subscriber to satisfy their interests, etc. ...) - Testimonials, whenever possible. - Full contact info, subscriber options, related associations that help solidify credibility and trust (iCop, BBB, etc.). - A sample of your work, archived editions, etc. - A reminder to bookmark your site, and allow ability to recommend it to others, in addition to giving subscribers permission to forward your publication to a friend, associate, etc. (add this to every mailing). - Something of value for signing up ... a freebie download (software, ebook, course, ...), discount, or other bonuses.

... which brings us to tip number ...

2) Focus on your content, NOT freebies!

In an effort to draw more subscribers, I've witnessed many publishers promoting freebies to a greater extent than follow up, itself.

This may increase number of subscribers, but level of responsiveness, and retention, will surely suffer.

You'll draw more of those interested in only receiving freebies, defeating reason you've asked them to join in first place.

Promote your content, and yourself, first and foremost, following up with freebies.

Include reference to them as a P.S. (post script) to your promotional copy.

3) Offer them an article series, course, or additional bonuses in each mailing ...

... and end your send out with a sampling of what's to come.

This will keep your list members interested, and subscribed.

4) Make it interactive.

Give your subscribers ability to provide feedback, in form of replies, advice, questions, etc.

Allowing them to participate will greatly increase level of interest, not only in regards to one providing feedback, but of those that are reading it, as well.

Providing ability to include a link in their response will aid in increasing level of interaction.

You may choose to involve them in other ways, such as group chats, forums, polls, etc.

5) Maintain a clean list.

If you do not have ability to bulk remove repetitive soft and hard bounces, it is very important that you stay on top of eliminating them manually.

This should be done for 2 major reasons ...

A) If your mailing does not reach it's desired destination, it will not do you any good, nor it's intended recipient.