Get Your Customers to Say "YES"

Written by Kevin Nunley


Many of us dreadrepparttar part duringrepparttar 121235 sales process where we have to ask forrepparttar 121236 order, especially ifrepparttar 121237 customer says "no". What happened? It seemed likerepparttar 121238 customer was with you all along.

They were smiling and nodding their head. What could have gone wrong? Often,repparttar 121239 problem is thatrepparttar 121240 sales person never really answered all ofrepparttar 121241 questions inrepparttar 121242 customer's mind. Ifrepparttar 121243 questions don't get answered, you won't makerepparttar 121244 sale.

Any objectionsrepparttar 121245 customer has should be sought out and resolved duringrepparttar 121246 presentation. This way,repparttar 121247 sales person can judge how wellrepparttar 121248 sale is going and see ifrepparttar 121249 customer is motivated to buy. This process gets your customer to say "yes!".

The process isn't really that difficult. It involves being a good listener and making sure you stop at certain points in your presentation to letrepparttar 121250 customer talk. Obviously, you need to rehearse your presentation. Tell about your product or service.

The Best FREE Marketing Technique On The Web: An Exclusive Interview With Michael Southon

Written by Joshua Rose


The Best FREE Marketing Technique On The Web: An Exclusive Interview With Michael Southon

Copyright © 2002 Joshua Rose

Are you searching for a free dynamic traffic and sales building technique? Well,repparttar crucially important benefits of writing articles make it a strategy that's difficult to top.

And when you think of writing articles, it's likelyrepparttar 121234 name, Michael Southon, pops into mind. Michael is simply one ofrepparttar 121235 web's most published and successful article writers. He's been reprinted literally tens of thousands of times and his articles can be found on over a staggering 8000 web sites.

Joshua: This is indeed a pleasure for me, Michael. Can you tell us a little about your Internet background? Michael:

I got started out in online business in January 1999 with an Ezine directory calledrepparttar 121236 Business Directory of Ezines, which I later renamed The Free Directory of Ezines. Back then I was a total newbie andrepparttar 121237 idea of writing an article that would get published seemed outrageous. But in May of that year I wrote my first article "10 Tips For Successful Ezine Advertising" and it was published a week later in WebProNews (500,000 subscribers).

Joshua: Wow, that's quite an entrance! I also seem to see your articles all overrepparttar 121238 net. Can you summarizerepparttar 121239 specific benefits you're getting from writing articles? Michael:

This technique works on so many levels - for example, I get 'name branding' from people seeing my name over and over again, I get free links to my sales page on hundreds of websites, my 'link popularity' goes up because my articles appear on hundreds of websites with an active link back to my website, and that boosts my ranking inrepparttar 121240 search engines, I get huge exposure to readers of Ezines or Newsletters, and so on. It really is a multiplier effect.

Joshua: So, you're killing a number of 'big' birds with one stone. While this is great, let me ask you this: Is it REALLY possible forrepparttar 121241 average person to be successful writing articles? How about for those who feel they're just not good writers? Michael:

Absolutely. There's a very well-known Ezine Writer who writes very simple articles - they're just a list of tips. But they get published all overrepparttar 121242 Web and he's made his name and his success with those articles. You don't need any literary skills to succeed with this technique.

Joshua: I know what you mean. I've seen a lot of simply written articles that were excellent due torepparttar 121243 content. But this raises an important question: How does someone come up with content ideas? What do you do, for example?

Michael:

The key to coming up with topic ideas for your articles is to be very aware of what you yourself are learning. As you know, ecommerce is a huge area and we're all learning new things every day. Every time you learn something new, write a short article about it. Because there are almost certainly other people who are going to have to learn what you just learnt and your article is going to make it much easier for them to get that information. The other thing to do is pay close attention torepparttar 121244 questions people ask you. For example, I had a question last week from a man inrepparttar 121245 UK who wanted to know how to use articles to promote an affiliate link. So I answered his question and then wrote an article titled: "How To Boost Your Affiliate Sales With Free Articles".

Joshua: Okay, assuming I do that and then write my article, how receptive are newsletter editors towards accepting articles from other writers? Am I likely to get published? Michael:

Cont'd on page 2 ==>
 
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