It should be no surprise that eCourses are an effective marketing tool for you. Just follow lead of some of top marketers online today and you will see more and more of them are developing their own eCourses.
eCourses create fantastic results:
1. They are an effective way to bring in more subscribers to your newsletters. 2. They can be basis of creating a new opt-in list. 3. They generate profits.
The thing I like best about eCourses is way they help with three fundamentals in marketing, which are:
Number One... You have heard it said numerous times... "That in order to succeed online, you need a list(s)."
An eCourse provides you with means of building a list. For price of an email address, a prospect gives their permission for you to send them your course...BINGO now you have a name and address and you can start to build upon gaining trust with that person.
Number Two... People will do business with people they; know, like and trust.
eCourses provide an excellent way to build trust and create a rapport with people through providing good, quality information. Information that will peg you as "expert" in your given field. When you have "trust" of your prospects they are more apt to take your recommendations into consideration, which of course and let's be honest here, leads to additional revenue for you.
Number Three... It takes between 7-10 exposures to your business before a prospect will register your business in their mind.
eCourses provide you with a medium in order to create that exposure. Stop and think about that for a second and you will soon see how that can work to your benefit.
A typical eCourse is about 5-7 days in length...each day a new "lesson" is sent to your prospect which is an additional "hit" or "exposure" that they have received. That is an additional time that you and your business have their direct attention.
After completion of course you follow up with them on a regular basis and provide more great content and of course offers.
The benefits of offering your own eCourse don't stop there, there are many more...however, two that really "hit home" are these:
1. Automation Let's face it...time is NEVER on our side, so with that said more "email marketing systems" that we have in place which will capture email addresses for us and send out information that is requested...the Better! That is beauty of an eCourse.