You can use these things as an "incentive" for joining your affiliate program, as a "thank you" for visiting your site, a "bonus" when someone purchases a product/service from you. The possibilities are endless!!

Many eBusiness people use them, however, some are making TWO HUGE MISTAKES when they do use them. Here is what they do...

1. They upload these things to their site and publish download link WITHOUT capturing an email address and name.

The WHOLE POINT of using this "stuff" is to build a list. YOU CAN'T MARKET TO A GHOST!!! Instead of uploading your items to your server and just publishing download link, work smarter... Set yourself up with a mini-site where you can direct people to and for PRICE of their email address and name, they can have download link sent to them.

NOW you have a warm body to market to AND you know what they are interested in.

2. They don't take advantage of customizing eBooks, etc with THEIR OWN links.

You want your marketing efforts to pay off for YOU. If you are giving away an eBook with someone else's links in it then all your marketing is paying off for person whose links are inside. WHY ARE YOU DOING THAT??

Why...?

eCourses create fantastic results:

1. They are an effective way to bring in more subscribers to your newsletters. 2. They can be basis of creating a new opt-in list. 3. They generate profits.

The thing I like best about eCourses is way they help with three fundamentals in marketing, which are:

Number One... You have heard it said numerous times... "That in order to succeed online, you need a list(s)."

An eCourse provides you with means of building a list. For price of an email address, a prospect gives their permission for you to send them your course...BINGO now you have a name and address and you can start to build upon gaining trust with that person.

Number Two... People will do business with people they; know, like and trust.

eCourses provide an excellent way to build trust and create a rapport with people through providing good, quality information. Information that will peg you as "expert" in your given field. When you have "trust" of your prospects they are more apt to take your recommendations into consideration, which of course and let's be honest here, leads to additional revenue for you.

Number Three... It takes between 7-10 exposures to your business before a prospect will register your business in their mind.

eCourses provide you with a medium in order to create that exposure. Stop and think about that for a second and you will soon see how that can work to your benefit.

A typical eCourse is about 5-7 days in length...each day a new "lesson" is sent to your prospect which is an additional "hit" or "exposure" that they have received. That is an additional time that you and your business have their direct attention.

After completion of course you follow up with them on a regular basis and provide more great content and of course offers.

The benefits of offering your own eCourse don't stop there, there are many more...however, two that really "hit home" are these: