Every Home Business entrepreneur in world has a clear and well defined goal: to earn money with his/her Business. Then next question would be: how can we know if we really ?earn?or are just loosing money? Allthough it sounds trivial, it is not. I assume that only in few cases a fellow home business entrepreneur will be able to have an own accountant to calculate Profit/Loss sheet. So you may need to help yourself. Let?s go step by step. Setting an own Budget could help you to know ?when you are in plus?and when opposite is case.
A Budget is nothing else as estimating costs and income. As every ?prediction?, calculation and reality could differ. Thus it is your task to review your budget from time to time and adjust it based on real numbers. The ?real numbers?are ?actuals?you get from your business. The ?budget?is estimation of your costs and income. There are several applications on market to perform mentioned steps. For beginning, you can use a calculation sheet.
1) Choose periodicity of your budget. Usually you may choose weeks or months. This means you need to calculate every cost to a weekly or monthly basis. I.e. if you pay for your autoresponder 120$ a year, monthly costs are 10$ and weekly costs are equal 120$ divided by 52, getting 2,31$ per month
2) Make a complete list of all recurring costs you already know: i.e. Web hosting, Residual Income Fees, your autoresponder, lead subscriptions and so on. Make a complete list with all costs you already know. Consult your credit card statements and search your Paypal account for subscription payments. Transform costs to unity of time you have chosen in step 1 (i.e. monthly or weekly).
3) Now make a list of all ?one time?payments you plan to have this year, and calculate accruals for periodicity you have chosen in Step 1. Example: you plan to buy Internet Marketing Literature for 300$ this year (this is your Budget). You could calculate then a monthly ?costs?of this literature as 25$ a month, or 5.79$ per week. If you have purchased equipment (i.e. Hardware), you need to distribute costs amount life of product. I.e. one PC usually is used for three years. If you pay 1000$ as one time payment, you can distribute costs over three years, giving 333.33$ per year or 27.7$ monthly, or 6.41 $ per week. This is call ?depreciation.?. If you now that after three years you may sell PC for 200$, calculate depreciation accordingly, starting now from 800$ (1000$-200$). As you see, Hardware is not as expensive as you would expect, from financial point of view.
Add costs obtained in step 3) to list you have already prepared in step 2). Now you have complete list of your estimated monthly or weekly costs.
4) Now we come to most interesting section: your Earnings! Obviously you can be in ?plus?, only if your earnings are higher as your costs. This sounds again trivial, but is not easy to achieve.
Most of Internet Marketing Newbie?s would expect to be ?in plus? after a very short period of time. This is unrealistic. As you have seen in first steps of calculation of your budget, you may consider Hardware, Literature, Marketing spending and other costs that in first months do not have corresponding earnings. Thus, it is absolutely normal that you may have a period where you are ?in minus? for a while, till you reach your ?break-even point? (earnings = costs).
But let?s come back to earnings. In Internet Marketing, your earnings are derived from sales. There are either direct sales or indirect sales from your downline, if you are driving an MLM like business.
Here you will see that estimations of earnings is obviously much difficult then estimation of your costs. Ideally, you may express your earnings as a percentage of your marketing spending. If your marketing effort is not able to produce sales, you may review it and look for other marketing strategies. You need to achieve that every penny invested in marketing lead to internet income. IF you have tracked properly your marketing campaigns, you may be in a good position to estimate your ?conversion rate? (the percentage of your clicks that lead to sales) and thus, can express your earnings as a percentage of your marketing costs.