Get Set Ready and Go

Written by Shahnaz Rauf

Winter is just aroundrepparttar corner (except if you live in Australia or New Zealand). As you already know winter isrepparttar 131849 time forrepparttar 131850 sales fiesta onrepparttar 131851 internet.

Yes online business starts booming with bumper to bumper traffic onrepparttar 131852 e-freeways. Characterized by a lack of good parking spots, loads of enthusiastic first timers and a renewed vitality and surge of life pulsating and throbbing it`s way alongrepparttar 131853 e-super highway.

Are you ready to meet this challenge head on and harvest your share of this super bonanza?

Yes... if you have an interest in a better financial flow you had better get set ready and go! 1. Tweak up your website for a better visitor to sales conversion ratio - check your headlines, sales letter, ultimate selling proposition - Does it deliver your most wanted response?

2. Plan out a marketing strategy:

- What`srepparttar 131854 bait you are going to use?

- How are you going to makerepparttar 131855 hungry fish to bite?

- Where will you get a strong steady flow of targeted traffic?

Is Your Website Optimized for Search Engines?

Written by Scott Buresh

Most businesses don't take advantage of search engine optimization, but few things onrepparttar Internet can be as beneficial. A recent Forrester Research report showed that 80% of web surfers discoverrepparttar 131847 new sites that they visit through search engines (such as Yahoo, Google, or MSN). According to iProspect, 85% of web users use search engines to find solutions and vendors. Properly optimizing a site for search engines helps it to attract numerous, highly targeted visitors- visitors that may become buyers.

Forrepparttar 131848 technically inclined, there are numerous places onrepparttar 131849 web to get detailed, in-depth information on search engine optimization. However, many people don't care aboutrepparttar 131850 technical aspects of search engine optimization- they just want to know what is wrong with their site (and how to fix it). What follows is a practical guide that covers some ofrepparttar 131851 most basic search engine issues. It is in no way intended to be comprehensive, but it should helprepparttar 131852 average site owner determine whether their site is optimized, and if not, how to make some simple changes to improve their search engine rankings.

Issue #1- The Title Bar. On your homepage, what doesrepparttar 131853 title bar say? If you use Internet Explorer, this isrepparttar 131854 blue bar atrepparttar 131855 extreme top ofrepparttar 131856 window that displays your page (it may includerepparttar 131857 words "Microsoft Internet Explorer" atrepparttar 131858 end). Does your company name appear here by itself, when you have more important keywords to emphasize? Worse yet, does it say "untitled"? This area should containrepparttar 131859 most important keywords you see on your homepage (Don't have any text on your homepage? See issue #2). To checkrepparttar 131860 rest of your site, click on any link from your homepage and see ifrepparttar 131861 words in this title bar change for each page in your site. They should- and each title bar should containrepparttar 131862 most important keywords from their corresponding page. Note: Very long keyword strings inrepparttar 131863 title bar should be avoided- six words or less is optimal. Also, words inrepparttar 131864 title bar should not repeat more than once, and identical words should not appear next to one another.

Issue #2- Content. Search engines all try to list sites that contain good content. Translation- you need words on your pages, not flashy graphics. This text should containrepparttar 131865 most important keywords that your potential customers would use to find you on a search engine. If you have very few or no words on your pages, it is a good idea to add some, ideally around 250 per page. For aesthetic reasons, this is not always practical, but even 100 well-written words can have an impact on rank. It is also important that you make certain thatrepparttar 131866 words are written in a languagerepparttar 131867 search engines can read. Using your mouse, bring your cursor down torepparttar 131868 text on one of your web pages. Clicking and holding downrepparttar 131869 left mouse button (make sure you aren't near a link) see if you can highlight just one or two words ofrepparttar 131870 text. If you can, everything is most likely fine. If nothing happens, or you can only highlight a large block, it is most likely in graphic form. Graphic text needs to be replaced by standard html text to allowrepparttar 131871 search engines to read it. Your web expert should have no problem understanding what you require, andrepparttar 131872 transition should be fairly simple and affordable.

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