Get Set Ready and GoWritten by Shahnaz Rauf
Winter is just around corner (except if you live in Australia or New Zealand). As you already know winter is time for sales fiesta on internet.Yes online business starts booming with bumper to bumper traffic on e-freeways. Characterized by a lack of good parking spots, loads of enthusiastic first timers and a renewed vitality and surge of life pulsating and throbbing it`s way along e-super highway. Are you ready to meet this challenge head on and harvest your share of this super bonanza? Yes... if you have an interest in a better financial flow you had better get set ready and go! 1. Tweak up your website for a better visitor to sales conversion ratio - check your headlines, sales letter, ultimate selling proposition - Does it deliver your most wanted response? 2. Plan out a marketing strategy: - What`s bait you are going to use? - How are you going to make hungry fish to bite? - Where will you get a strong steady flow of targeted traffic?
| | Is Your Website Optimized for Search Engines?Written by Scott Buresh
Most businesses don't take advantage of search engine optimization, but few things on Internet can be as beneficial. A recent Forrester Research report showed that 80% of web surfers discover new sites that they visit through search engines (such as Yahoo, Google, or MSN). According to iProspect, 85% of web users use search engines to find solutions and vendors. Properly optimizing a site for search engines helps it to attract numerous, highly targeted visitors- visitors that may become buyers. For technically inclined, there are numerous places on web to get detailed, in-depth information on search engine optimization. However, many people don't care about technical aspects of search engine optimization- they just want to know what is wrong with their site (and how to fix it). What follows is a practical guide that covers some of most basic search engine issues. It is in no way intended to be comprehensive, but it should help average site owner determine whether their site is optimized, and if not, how to make some simple changes to improve their search engine rankings. Issue #1- The Title Bar. On your homepage, what does title bar say? If you use Internet Explorer, this is blue bar at extreme top of window that displays your page (it may include words "Microsoft Internet Explorer" at end). Does your company name appear here by itself, when you have more important keywords to emphasize? Worse yet, does it say "untitled"? This area should contain most important keywords you see on your homepage (Don't have any text on your homepage? See issue #2). To check rest of your site, click on any link from your homepage and see if words in this title bar change for each page in your site. They should- and each title bar should contain most important keywords from their corresponding page. Note: Very long keyword strings in title bar should be avoided- six words or less is optimal. Also, words in title bar should not repeat more than once, and identical words should not appear next to one another. Issue #2- Content. Search engines all try to list sites that contain good content. Translation- you need words on your pages, not flashy graphics. This text should contain most important keywords that your potential customers would use to find you on a search engine. If you have very few or no words on your pages, it is a good idea to add some, ideally around 250 per page. For aesthetic reasons, this is not always practical, but even 100 well-written words can have an impact on rank. It is also important that you make certain that words are written in a language search engines can read. Using your mouse, bring your cursor down to text on one of your web pages. Clicking and holding down left mouse button (make sure you aren't near a link) see if you can highlight just one or two words of text. If you can, everything is most likely fine. If nothing happens, or you can only highlight a large block, it is most likely in graphic form. Graphic text needs to be replaced by standard html text to allow search engines to read it. Your web expert should have no problem understanding what you require, and transition should be fairly simple and affordable.
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