Get Serious

Written by Bob Osgoodby

In browsing some ofrepparttar ads onrepparttar 101217 net, it is immediately evident that some people just don't have a clue. I read a few yesterday as follows:

"Join our MLM and earn beg income". This is either a typo or they are promising very little inrepparttar 101218 way of earnings. This person obviously didn't proof their copy before submittingrepparttar 101219 ad.

Another ad promised huge earnings, but gave no contact information. Not a web site URL or an email address to be found. Guess they figure it is so powerful an offer, we will find them. What a waste of time.

"Make Money! Turn $10 into $40,000 CASH like I did" - but wait - this guy is using a free email account. If he's making all that money, wouldn't you think he could afford one for ten bucks a month - maybe he is saving all those $10 bills so he can earn $40,000 CASH with each one.

"Tired ofrepparttar 101220 "Rat Race"? Free online training and no capitol needed!" Did this guy mean "capital"? I'll hang on every word he has to say.

"Exciting,EasyandProfitable" - guess this person never learned how to use that big bar onrepparttar 101221 bottom ofrepparttar 101222 keyboard.

I think you see where this article is going.

If you are going to advertise a business onrepparttar 101223 web, and you present less than a professional image - you're not going to do business. If you present yourself likerepparttar 101224 above examples, enjoy your "walk onrepparttar 101225 quiet side". Most people are not idiots, and I'm surerepparttar 101226 authors ofrepparttar 101227 above ads are not either. But why give that impression? I sure wouldn't do business with any one of them.

One of the Few

Written by Bob Osgoodby

Much ofrepparttar advertising you see onrepparttar 101216 web is ofrepparttar 101217 "here today, gone tomorrow" genre. Some think they can throw up a web site or join an affiliate program, and they will have to buy a wheelbarrow to carryrepparttar 101218 $20 bills in from their mailbox. Well folks, that "ain't"repparttar 101219 case.

There are a number of forms advertising can take, and let's first discussrepparttar 101220 ones atrepparttar 101221 opposite ends ofrepparttar 101222 spectrum.

Sales Advertising is designed to sell a specific item immediately. A good example of this can be found in your newspaper supplements, advertising coupons for specific food items in a local store. On TV, an ad for a particular CD is another example. They are trying to entice you to purchase a specific product within a specified time. Most of these ads are "price driven", and if you take advantage of their offer, you will realize a savings.

Institutional Advertising is not trying to sell you something specific. It is used primarily for "name awareness" and when faced with a purchase, they hope you will remember their name. When IBM airs an ad, you will seldom see a specific product for sale. When you buy your next computer, they are banking on you remembering their name, and will purchase their product.

Most ofrepparttar 101223 non-professional advertising you see onrepparttar 101224 web is neither. They are usually trying to sell something specific, but give no reason to buy from them at this time. Affiliate programs are big offenders here. If I am going to get involved in something likerepparttar 101225 "Six Figure Income" program, why should I do it with you. There are thousands of people trying to sell this program, and many are not making anything, but some are. The real question here is why.

If you are going to be involved in an affiliate program, you must give people a reason to buy from you. Obviously, if you provide a bonus that others don't, they now have a reason to get it from you. Take a lesson from some ofrepparttar 101226 Internet Service Providers. Many will give you a free month if you recommend someone, and they remain as a customer for three months.

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