Get Rid of Those Doorway Pages

Written by windsong

Getting traffic to your site isrepparttar ultimate goal. Withoutrepparttar 128389 traffic, you site isn't going to do much but take up cyberspace. Now, there are many ways to do this, and you should be doing them all. But for our purpose here, I will limit it to Search Engines.

A while back, doorway pages were allrepparttar 128390 rage. Everyone was scrambling to create hundreds and thousands of pages to essentially trickrepparttar 128391 search engines into leading people to their sites. It seemed unethical to me, and I figured thatrepparttar 128392 engines would pick up on this and bring it to an abrupt halt. And they have. They want pages with content. So much for all those doorway pages. It was a big waste of time and effort.

Most web sites consist of several pages. Hopefully, each page covers a specific, but related topic. And, hopefully, there is already a navigational system in place, where each page links to all other pages. This is a must.

If you have a site, for example, on Internet Marketing, you already know that this subject encompasses many topics. Each of those topics deserves its own page. You might have pages on Ebook Marketing, Promotion, Ezines, Search Engines, etc.

Each page in your site is already a 'doorway.' If you optimize each of these pages as if it were a doorway page, you will get a good ranking inrepparttar 128393 Search Engines. First, make sure that each page sticks to a particular topic. Then write your meta tags accordingly.

Here are some guidelines for top placement inrepparttar 128394 Search Engines:

* Try to limit your meta keywords (preferably phrases) to 3. The worst thing you can do is have a gazillion keywords. Your relevancy will be shot to heck and you might get listed, but you will be #3,583,204. No one will find you.

* Do not userepparttar 128395 same keywords on every page. Each page is different, so makerepparttar 128396 keywords different.

* Make sure your keywords appear inrepparttar 128397 title tag,repparttar 128398 description tag, and all over your page, especially nearrepparttar 128399 top.

* Do not list keywords that do not appear onrepparttar 128400 page. Again, Do NOT list keywords that do not appear onrepparttar 128401 page. Lists have been circulated showingrepparttar 128402 "most searched for keywords". They generally consist of words like: sex, naked, women, gay, adult, erotica etc.... Don't even go there. Do you really want people going to your site that don't give a hoot about what you have to say??? They are not interested and will not buy anything. You are wasting your time as well as theirs.

Don't Swap Links, Swap Content!

Written by Dan Thies

Don't Swap Links, Swap Content! by Dan Thies

Conventional wisdom is wrong… again! That'srepparttar only possible explanation forrepparttar 128388 fact that one ofrepparttar 128389 most powerful search engine positioning techniques ever invented is used by fewer than 1% of all websites.

Ask any "expert" how you can improve your site's link popularity and they'll tell you to trade links with other websites. Don't they know there's a better way?

What's Wrong With Link Swaps? Don't get me wrong - link swaps are better than nothing. However, there are three big weaknesses inherent in any simple link swap.

First, search engines rarely index links pages, mostly because there are usually no external links to them. Translation: that link swap you just negotiated may not even get noticed byrepparttar 128390 search engines.

Second, your link usually goes on a page full of other links, with few if any external links supporting it. Translation: search engines like Google will giverepparttar 128391 link minimal weight, even if they find it.

Third,repparttar 128392 keyword content ofrepparttar 128393 page that links to you is completely beyond your control. Translation: search engines may not seerepparttar 128394 link as relevant to your site's keywords.

What's The Answer? Instead of swapping links, swap content. If each website providesrepparttar 128395 other with a one-page article on a subject they both cover, and they set it up properly,repparttar 128396 weaknesses of a traditional link swap don't apply.

How To Set Up A Content Swap: This may take a little more time than a link swap, since each webmaster will want to exercise a little editorial control over articles they publish on their site.

Step 1. Swapping Agree onrepparttar 128397 subject, and swap articles. I'll refer torepparttar 128398 article each site receives asrepparttar 128399 "guest article." The page title and contents of your article should include your site's important search engine keywords, and a byline or resource box with your keywords that links to your website.

Cont'd on page 2 ==> © 2005
Terms of Use