Getting traffic to your site is ultimate goal. Without traffic, you site isn't going to do much but take up cyberspace. Now, there are many ways to do this, and you should be doing them all. But for our purpose here, I will limit it to Search Engines.
A while back, doorway pages were all rage. Everyone was scrambling to create hundreds and thousands of pages to essentially trick search engines into leading people to their sites. It seemed unethical to me, and I figured that engines would pick up on this and bring it to an abrupt halt. And they have. They want pages with content. So much for all those doorway pages. It was a big waste of time and effort.
Most web sites consist of several pages. Hopefully, each page covers a specific, but related topic. And, hopefully, there is already a navigational system in place, where each page links to all other pages. This is a must.
If you have a site, for example, on Internet Marketing, you already know that this subject encompasses many topics. Each of those topics deserves its own page. You might have pages on Ebook Marketing, Promotion, Ezines, Search Engines, etc.
Each page in your site is already a 'doorway.' If you optimize each of these pages as if it were a doorway page, you will get a good ranking in Search Engines. First, make sure that each page sticks to a particular topic. Then write your meta tags accordingly.
Here are some guidelines for top placement in Search Engines:
* Try to limit your meta keywords (preferably phrases) to 3. The worst thing you can do is have a gazillion keywords. Your relevancy will be shot to heck and you might get listed, but you will be #3,583,204. No one will find you.
* Do not use same keywords on every page. Each page is different, so make keywords different.
* Make sure your keywords appear in title tag, description tag, and all over your page, especially near top.
* Do not list keywords that do not appear on page. Again, Do NOT list keywords that do not appear on page. Lists have been circulated showing "most searched for keywords". They generally consist of words like: sex, naked, women, gay, adult, erotica etc.... Don't even go there. Do you really want people going to your site that don't give a hoot about what you have to say??? They are not interested and will not buy anything. You are wasting your time as well as theirs.