Does
way your employees perceive their physical work environment have an impact on their job performance? You bet your break room it does! In a recent study conducted by Business Committee for Arts, in collaboration with International Association for Professional Art Advisors, researchers established a positive relationship between on-the-job productivity and presence of art in workplace. Along with productivity, study addressed other human factors including stress, morale and creativity. The survey polled employees from a variety of companies across industry lines, and demonstrated that art in workplace:
•Helps combat stress
•Improves employee morale
•Heightens creativity
•Improves productivity
•Encourages expression and creativity
•Encourages diversity appreciation
What are implications of this finding?
The inclusion of artwork in company offices has a strategic importance in business planning. The inclusion of art in your corporate budget may also aid in managing human resources and in marketing.
Consider following immediate benefits of including art in your company’s marketing plans:
1) The inclusion of art in company offices may be an excellent marketing strategy, especially if company is in service sector where outside customers visit company offices on a daily basis. Many medical service providers in private practice continuously acquire art to support a sense of calmness and security.
2) Strategically placing pieces of artwork in company buildings is a strong public relations tool, setting business apart from competitors.
In long run, inclusion of art in your strategic plans displays company's sense of social responsibility, teaching employees and customers to appreciate value of art in society. It also enhances your work environment, fostering acceptance of diversity and boosting creativity among employees.
