How Do You Set Consulting Fees? by J. Stephen PopeOne of
most frequent questions I receive from those who are trying to start or grow their own consulting business is: "How and what do you charge clients for your consulting services?"
The ways of billing clients are numerous. There are hourly rates, by-the-job fixed rates, contingency or performance arrangements, flat fee plus expenses, daily fee plus expenses, and many other methods of charging for your consulting services. Which one is best?
Let us consider some ways of billing for your time.
1. Hourly or Daily Rate
Many consultants charge by
hour or day. To establish an hourly or daily rate, they try to calculate
number of billable hours in a year. Many hours will be spent marketing and in administrative and other functions, so this time is not chargeable to
client. As well, vacation time, holidays, sick days, and so on, can not be directly billed to
client.
Consultants, like other businesses, must charge enough to cover their overhead expenses and also earn a profit. If a consultant wants to earn twenty-five dollars per hour of working time, he (or she) might have to charge one hundred dollars per hour to
client. This assumes one half billable hours and fifty percent overhead and profit.
Your hourly or daily rate may be limited by what your competition charges, especially if you have not positioned yourself as different from them.
2. Fixed or Flat Rate
Some consultants charge by
job or a flat rate. For example, a tax consultant might charge three hundred dollars to prepare a tax return for you and your spouse, including an unaudited income statement for your business from information supplied by you. If
consultant takes only one hour to do this, he grosses three hundred dollars per hour. If, though,
tax consultant miscalculates
time required, he could take twenty hours to complete
job and make only fifteen dollars per hour.
Of course, consultants can also make a profit on
labour of their employees or subcontractors.
Many consultants claim to make more on a flat rate than on a hourly basis. Advantages include being able to give a quote to
client up front and less disputes on price (as
total bill was agreed upon in advance).
To protect yourself on flat rate assignments, always limit
scope of your engagement to something that you can calculate easily.
For example, if you are asked to give a quote for setting up a website for a business, you might break this project into smaller assignments.
First, you could give a quote for preliminary research and recommendations. Estimate
time required to meet with
client, learn about his business and goals, develop strategies and a budget, and prepare recommendations on how to proceed. Then, give
client a quote (perhaps in
form of a one page letter agreement or proposal). Upon acceptance of
offer by
client in writing, you may proceed with this phase of
project.
Some consultants collect one-half of their fee up front and half upon assignment completion for each phase of
consulting project.