3 Tips to market your small business idea on web overnight

You’ve got a great product or service idea, and you want to get it online quickly. Think you’ll need 6 to 8 weeks to get yourself up and running? Think again. If you’re itching to get online, you can get most of work done in just 6 to 8 hours. Here’s how:

Build a Website – Given your short timeframe, stick with a one-page layout for now. That should be just enough to tell visitors to your website about your valuable product or service offering. If you’re not a web designer, don’t worry. You have two options to get going. The first is to purchase a copy of Microsoft FrontPage. FrontPage is by far easiest product to use for designing websites. If you are familiar with Microsoft products, you’ll be fairly comfortable with user interface and should have no trouble getting started. Don’t worry if you’re not a graphic designer either, as there are some great websites online that sell FrontPage Templates that will dress up your website in a hurry. For less than $30, you can purchase a template designed by a professional, drop your text into their layout, and have a crisp, well designed looking site in under an hour!

Alternatively, you could search websites such as www.cnet.com to locate a shareware web design program to set up a simple web page, although FrontPage templates will not likely be compatible with this type of program.

Copyright [C] 2002 Shahnaz Rauf, www.snzeport.com Target Your Customers. Yes zero down and pinpoint with accuracy. Grab them.

Have you noticed how a particular combination of shops always tend to cluster together, usually within easy access of a major consumer center. Say you will have a grocery store right next to a bake shop, a hair saloon, maybe a pizza parlour or even an ice cream corner, a toy store etc. Simple they are all feeding off one another. Their customers are usually same set of people. Say you go for groceries [a basic need], then your kid starts hankering after a toy. OK lets get her one. Oops it is lunch time. How about a pizza n ice cream?

On web, if you are just starting out, it is a good practice to lurk in forums, find a need and then slap them with it. This usually works for info products and software. But what if you already have a product/ service that you want to market online. Say you are selling jackets or home insurance. You need to go where your customers are.

Now how do you find your customers. How do you get highly targeted traffic to your website? Of course conventional techniques of pay per click advertising do work but can be a real drain on your purse strings or even your brain- and may not give you amount of exposure you desire.

Here are 4 do-able steps that can immediately take your sales to next dimension:

1. Profile your target customer:

Develop a profile of your end consumer. This information alone can identify your market.

- Who is end user of your product (Kids, adults, men, women, elderly, sick, newly married etc)?

- Who will most likely make/ instigate buying decision [ Parents, caregivers, school teachers, employers, brides, etc]?

- Which financial category, geographical /cultural region / heritage does your customer belong to?

- What’s basic lifestyle of your customer?

2. Brain Storm for Keywords: