Get More Customers – With Less Work!

Written by Jennifer Tripp

A lot of website owners work tirelessly at increasing their traffic. They submit to FFA pages and classified sites. They participate in startup programs and pop under exchanges. There is no end torepparttar gimmicks they will try, all inrepparttar 117344 hopes that they’ll get more customers.

If you’re one of these website owners, there is an easier way to increase your sales! By improving your conversion rate you’ll be able to make more money fromrepparttar 117345 visitors you’re already getting. What is a conversion rate you ask? Well, quite simply, it’srepparttar 117346 percentage of visitors that you’re converting into customers. Most websites have a conversion rate of 1% - 2% on average. That means that out of 100 visitors only 1 - 2 are turned into customers. You can seerepparttar 117347 benefit of increasing that number. If you can get a conversion rate of 3% you’re now making more sales without having to do any extra work or spend any more money to get traffic.

So how do you improve your conversion rate? Here are 11 steps you can take right now…

1. Make surerepparttar 117348 traffic visiting your site is targeted and looking to buy. The key point here is “looking to buy”. There are a lot of services that offer targeted traffic butrepparttar 117349 visitors have no intention of buying. Ifrepparttar 117350 person isn’t interested in purchasing then you’re wasting time and money showing them your ad.

2. Make sure that when people land at your website from an ad there is a correlation. Far too often people click on an ad that is discussing one topic and are taken torepparttar 117351 home page ofrepparttar 117352 company. Instead of takingrepparttar 117353 time to search forrepparttar 117354 information they read about inrepparttar 117355 ad, they leave. Avoid this problem by sending people to a specific page within your site that discussesrepparttar 117356 same products you mentioned in your ad – if such a page doesn’t exist then create a mini-site.

3. Have a professionally designed site and copy that is written to sell. A good sales letter includes benefits forrepparttar 117357 user (not just a features list), testimonials and action statements that encouragerepparttar 117358 reader to takerepparttar 117359 next step.

4. Offer more value. With each product offer free eBooks, reports, consulting, or whatever else your visitors would find valuable - These items don’t cost you anything and there is a perceived value that can encourage someone who’s onrepparttar 117360 fence to takerepparttar 117361 leap and buy.

5. Offer a free trial or money back guarantee. People are naturally sceptical, especially onrepparttar 117362 Internet where they can’t see a live person and decide for themselves whether they’re trustworthy. A great way to encourage them to trust you is by showing them that you believe in your product so much that you’re willing to let them try it free – or that you’ll give them a full refund if they’re not satisfied.

6. Do everything possible to getrepparttar 117363 visitors name and email address so you can follow-up. Do this by offering a great newsletter, a special report, an autoresponder series, a free eBook, a giveaway/contest, a free tool. There are endless ways to get people to give their contact information – play around with different offers on your site to see what works.

Maximize Your Tax Deductions Using The IRS's "Two Business Location Rule"

Written by Collin Almeida

Maximize Your Tax Deductions Using The IRS's "Two Business Location Rule"

by Collin Almeida

If you're like most Americans, your automobile is one of your biggest expenses. Gas, insurance, maintenance, and licensing all add up to a generous portion ofrepparttar average person's income, not to mentionrepparttar 117343 actual cost of buying or leasing a vehicle. Wouldn't it be wonderful if you could write-off a considerable amount of these expenses on your taxes? Well, if you own a home-based business, you can. All it requires is some simple documentation and you can start claiming thousands of dollars in automobile-related tax deductions.

How many times have you gone to pick up office supplies while you were out buying groceries? When wasrepparttar 117344 last time you ran torepparttar 117345 bank to make a quick business deposit onrepparttar 117346 way to picking up your children at school? Chances are you do these things allrepparttar 117347 time, but you probably never realized that those miles could be claimed on your taxes. As far asrepparttar 117348 IRS is concerned, you can claimrepparttar 117349 miles as a business expenses ifrepparttar 117350 primary purpose for your trip was company-related. Think ofrepparttar 117351 plethora of possibilities: making copies atrepparttar 117352 mall while Christmas shopping, buying stamps on your way to pick up dinner, or comparing prices on computers while you shop for a new DVD player. All of these trips and plenty more could be legally claimed as tax deductions.

In addition to errands, you can also claimrepparttar 117353 miles you rack up while commuting to and from a regular job. If you have a home-based business, your commute mileage can be deducted underrepparttar 117354 IRS's "Two Business Locations Rule." According to this rule, you can claim mileage accumulated driving - "from one business location to a second business location". Here's how it works:

Before going to your regular job, handle a business- related task for your home-based company, such as phoning a client, checking e-mail, or balancingrepparttar 117355 books.

On your way to your regular job, make a "necessary business stop." For example, you might run byrepparttar 117356 bank, repparttar 117357 copy center, orrepparttar 117358 post office.

Drive to your regular job. Reverserepparttar 117359 procedure atrepparttar 117360 end ofrepparttar 117361 day. As long as you follow all four steps daily, you can claim all those commuter miles. While there's no trick involved in claiming these deductions, it does require additional effort on your part. First, you must rearrange your schedule in order to incorporaterepparttar 117362 business stops. While this may seem annoying at first, most home-based business owners find thatrepparttar 117363 reorganization boosts their overall efficiency. For example, instead of running a dozen separate errands during a week, those can be combined into only a few, slightly longer trips, which will save you time, energy, and probably gas.

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