How To Write Profitable Classified Ads By Elizabeth Sinclair
Everybody wants to make more money. In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of easiest roads to fulfillment of these dreams of wealth is selling on internet.
The only thing is, hardly anyone gives much real thought to basic ingredient of writing profitable classified ads. If your internet business is to succeed, then you must acquire expertise of writing classified ads that sell your product or services!
So what makes a classified ad good or bad? First of all, it must appeal to reader, and as such, it must say exactly what you want it to say. Secondly, it has to say what it says in least possible number of words in order to keep your operating costs within your budget. And thirdly, it has to produce desired results whether inquiries or sales.
Grabbing reader's attention is your first objective. You must assume person reading your ad is "scanning" page on which your ad appears in company of two or three hundred classified ads. Therefore, there has to be something about your ad that causes reader to stop scanning and look at yours! So, first two or three words of your ad are of utmost importance and deserve your careful consideration. Most surveys show that words or phrases that quickly involve reader, tend to be best attention-grabbers. Such words as: FREE... WIN... MAKE MONEY...
Whatever words you use as attention-grabbers, to start your ads, you should bear in mind that they'll be competing with similar attention-grabbers of other ads on same page. Therefore, in addition to your lead words, your ad must quickly go on to promise or state further benefits to your reader. In other words, your ad might read something like this: MAKE MONEY! Easy & Simple...We show you how!
In language of professional copywriters, you've grabbed attention of person reading your ad, and interested that reader in something that even he/she can do.