Here are seven ways to do just that:

1. Focus on print media: Yes, it’s great to get your face on TV or your voice on radio. But medium that provides you with most opportunity is print. Why? Because it’s much easier to pass along a newspaper article or a magazine feature than it is to get a prospect to listen to a cassette or to watch a video. Cheaper, too.

2. Supply prospects and influentials with a steady supply of clips: Make plenty of high-quality copies, then mail them to folks who can help you most.

3. Package your articles into a media kit: Organize your clips, have them professionally copied and package them. Reporters love security of knowing that others have previously written about your company.

Considering competition most people experience with Search engines, not to mention ever increasing trend towards 'pay for inclusion' with major search engines, it can be a real challenge to get decent traffic from SE's alone (not impossible, just challenging). Likewise, most net advertising and promotion has become much less effective, in particular banner style advertisements are now not really much more use than creating brand awareness, and unless you get massive coverage with your banners, you won't create much awareness.

This does not mean that you should skip these forms of traffic. That would be foolish. However, what it does mean is that you need to look for other, alternative, sources of traffic that can fill in gaps, and provide additional traffic to your site. Two very good additional ways of increasing your traffic are 1) to make use of a variety of 'viral' marketing techniques, and 2) to promote your online presence in offline media (print, radio, TV, etc.).