Search engine optimization (SEO) is not a guessing game. Much like process of writing a research paper (or locating right person to do it for you), your SEO strategy must be thoroughly studied and outlined before being put to action. Targeting wrong keywords can be a real waste of time, and has a great chance of resulting in:
- Irreversible damage to scalp - Broken keyboards and computer monitors - Loss of voice - Fire. . . and lots of it!
You are now going to learn how to choose wrong keywords. In doing so, you will be able to fully comprehend exactly how to select absolute best keyword or search phrase to focus on in your quest for a top ten search engine ranking. ## STEP ONE - Target Keywords That Nobody Searches For
Targeting keywords that no one searches for is a rather simple process. What you'll want to do first, is go to Word Tracker web site (http://www.wordtracker.com). If you do not already have an account with them, use trial.
Enter a keyword that is closely related to your business, and WALA -- a hot batch of freshly baked keywords. Click on separate keywords, found on left hand side of page, and on right side of page you will see a listing of how many requests each one receives per month, as well as how many sites you are competing with.
Now, it is of great importance that you scroll down to bottom of page, and choose keywords that receive least requests per month. Zero is a good number, but three to five is an acceptable amount as well.
LESSON TO BE LEARNED: Make absolutely sure that people are searching for what you are optimizing for. If you optimize your page for something nobody searches for, then your efforts will all be in vain.
## STEP TWO - Choose Keywords With Lots Of Competition
Did you notice that this nifty web site also shows you how much competition you're facing?
That's right -- in order to choose wrong keywords to focus on, your secondary goal is to focus on those with absolute maximum amount of competition. Don't even bother with keywords which show two, three, or even four-digit numbers of competing web sites. Choosing these would almost ensure your success in achieving a decent ranking.