* So, how do you get this highly valuable free consulting?

Well, first you need to understand power and role a mentor can play in your life. By surrounding yourself with mentors you can dramatically change many areas of your life, whether it be accumulating wealth, becoming debt free, eating and exercising for optimum health, or many other areas, including growing your interne business!

* What's a Mentor?

A mentor is someone with an area of expertise, that is willing to share ideas and experiences with you on a regular basis. It's your responsibility to use this knowledge wisely to improve that area of your life. Having a mentor is like being student in a student- teacher relationship. But you get to do it on a one-on-one setting, and you don't pay for lessons! How cool is that?

* How Do You Find A Mentor?

In order to find a mentor, you first must choose specific area of your life that you are looking to improve. If you were attracted to this article by it's title, that area is most likely marketing your business on internet.

* How Do You Choose An Appropriate Mentor Candidate?

You need to choose someone who has already been very successful in this particular area - whether it's someone you know, a leader in industry, or a well known writer on subject. In case of internet marketing, pay attention to names that you come across constantly. Visit their web sites. Look at names of article writers in various ezines and newsletters that deal with internet businesses and marketing.

* Take Action!

You can do all planning in world but if you don't put you plan into action, you'll never succeed. So, what do you do next? You go to first person on your list and you contact them! Simple, right? Hey, we all know by now that you don't get what you want unless you ask for it.

Generating leads

1. A Yellow Pages ad that sells (if you're in a classification where there are a large number of large ads featured).

2. A variety of appointment generating letters with unique gimmicks - designed to be followed up with a phone call to gain an appointment. Continually test new approaches to see which one delivers best result for your efforts.

3. Appointment rain check letter - for people who don't agree to appointment (refer above letter). This is designed to say thanks for their time and to give them some additional information about company with view of gaining an appointment down track.

4. A series of "sell off page" campaigns to past prospects and qualified lists. Some businesses are reluctant to try this approach because they feel that a sale needs face to face contact. In some situations it does, but in others, it really doesn't.

By thinking outside square you may find that you can, in fact, sell your product or service off page. Having said that, there will always be some industries where it doesn't work. If you're wondering if this approach might work for your business, just send me an email at kris@wordsthatsell.com.au

5. A series of press ads, cold sales letters and letters to clients, that promote "timely" events eg. end of financial year, Easter, Christmas etc.

6. Endorsed mailer - where one of your client writes a letter to your prospects endorsing your services. This can work fantastically well because they're hearing how good your business is from someone who counts ... another customer.

7. A "host beneficiary" campaign - where a strategically aligned business writes to their clients recommending your business and offering them a special "deal" on your behalf. This is a fantastic win-win. Naturally, it's important to reciprocate offer by then writing to your clients recommending other business's products or services.

8. Two or three good lead generation ads in a targeted publication promoting a FREE report, a consultation or FREE seminar. Almost every industry can use this approach with great results. What can you offer?

9. A series of small classified ads promoting your website and or your business Depending on industry, you'd be surprised at how well this can actually work. Even if you're in a b2b field, there are numerous newspaper classifications where you could place your ad.

10. Post box fliers - depending on your product or service, you could find that this is a highly cost effective ways to generate extra leads.

11. Website postcards - if you have some really valuable information on your website, use a postcard to drive traffic to site.

12. A Website that sells - it doesn't matter what type of business you're in, a website is a must.

13. One press release every month - FREE publicity is like gold. Tap into it for all its worth. Maximising your sales conversions