Did you know that 95% of small sized businesses fail because their owners don't pay enough attention to sales copy?
Whether you are a professional speaker or coach, every professional wants more clients. Even more, they want to entice clients to stay a while, and continue an ongoing relationship. Your Online sales copy matters.
The biggest mistake your Web site or other sales pieces may make is that they don't really serve needs and desires of your visitor. When we don't convey our convincing message of why they should choose us, we lose another potential client.
The second biggest mistake is that your sales copy and links don't transition easily to make it easy for your client to buy. Discouraged at your disorganization, they will leave and try some other service.
Ask yourself these questions, "What does my Web Site Say About Me? Does its messages take my readers by collar and convince them to read more?"
Do your words inspire your readers? Will they know what they should know to arrive at an educated decision? Will they be eager to contact you and buy?
Online Choices to Promote your Service
1.Create and send a targeted ezine regularly.
If you are a professional counselor, consultant, coach, speaker, seminar leader, author or other business professional, you need to develop and offer one of most powerful Online marketing tools around--the eNewsletter or ezine.
Your ezine's purpose is two-fold:
One-it should give your clients and potential book buyers something that benefits them-tips, articles, resources and special offers. Subscribers want information and they love a bargain. Your ezine will offer all former clients, present ones, and potential ones particular how-tos and other useful free information. In turn, your subscribers will become your loyal supporters.
Two-Because of your generous sharing with your subscribers, they will support you in turn, by forwarding ezine to their associates, thereby helping you sign up new subscribers. They will also buy your books, attend your seminars and check out your other services. The more targeted your subscribers, more chance you have of selling your products and services.
2. Create a Web page with words that convince your potential clients to keep reading, to gain trust, and to take action.
Think about headlines you have placed on your home page. Are they so powerful and convincing they force your client to click to your sales letter? Do they describe benefits your potential client can see, hear and feel? Or are they wishy-washy saying something like: "Welcome to my site. My bio is", or "click here" to subscribe to my fabulous ezine?
The second biggest mistake is that your sales copy and links don't segway easily to make it easy for your client to buy.
One of biggest mistakes I've made is not checking my links or having others check them to see if they are totally clear and working. Not only did these confuse my wonderful potential clients, it cost me sales.
3. Make it easy for your clients to buy.
Some people hate to buy Online because they fear security of their credit card information. Give them several options, including a coupon they can print and either send by regular mail or fax to your free 800 number.