Get Better Search Engine Rankings with RSS

Written by Satyajeet Hattangadi

RSS isrepparttar latest craze in online publishing. But what exactly is RSS?

RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.

RSS allows publishers to "syndicate" their content throughrepparttar 127938 distribution of lists of hyperlinks.

It has actually been around for a while, but withrepparttar 127939 advent of spam filters and online blogging, it is fast becomingrepparttar 127940 choice of ezine publishers who want to get their message across to their subscribers.

However, not much attention has been given torepparttar 127941 advantages RSS provides for search engine optimization.

Why Search Engines Love RSS

Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better inrepparttar 127942 search engines.

For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.

Search engines like Google seem to prefer tightly-themed pages.

But where does RSS figure in all this?

RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.

By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own.

It’s like having your own content writer - writing theme-based articles for you - for free!

How can RSS improve my Search Engine Rankings?

There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.

1. RSS Feeds Provide Instant Themed Content

There are several publishers of RSS feeds that are specific to a particular theme.

Sincerepparttar 127943 feed is highly targeted, it could contain several keywords that you want to rank highly for.

Adding these keywords to your pages helps Google tag your site as one with relevant content.

2. RSS Feeds Provide Fresh, Updated Content

RSS feeds from large publishers are updated at specific intervals. Whenrepparttar 127944 publisher adds a new article torepparttar 127945 feed,repparttar 127946 oldest article is dropped.

These changes are immediately effected on your pages withrepparttar 127947 RSS feed as well. So you have fresh relevant content for your visitors every hour or day.

Importance of Meta Tags Optimization

Written by Buniei R. Ahn

Importance of Meta Tags Optimization In this article, we simply talk about what Meta Tags are, their importance, repparttar important Meta Tags and useful tips on how to optimize your Meta Tags for a better ranking withrepparttar 127937 search engines. "Meta Tag Optimization is an important aspect of your site optimization process. Careful handling can get you great Ranking Results " What are Meta Tags?

Meta Tags arerepparttar 127938 information inserted inrepparttar 127939 area ofrepparttar 127940 HTML code of your web pages, where apart fromrepparttar 127941 Title Tag, other information inserted is not visible torepparttar 127942 person surfing your web page but is intended forrepparttar 127943 search engine crawlers. Meta Tags are included so thatrepparttar 127944 search engines are able to list your site in their indexes more accurately.

Using Meta Tags in HTML is not necessary while making your web pages. There are many websites that donít feelrepparttar 127945 requirement to use Meta Tags at all. In short Meta information is used to communicate information torepparttar 127946 search engine crawlers that a human visitor may not be concerned with. Infoseek and AltaVista wererepparttar 127947 first major crawler based search engines to support Meta keywords Tag in 1996. Inktomi and Lycos too followed thereafter.

Why are Meta Tags used?

Meta Tags were originally designed to provide webmasters with a way to help search engines know what their site was about. This in turn helpedrepparttar 127948 search engines decide how to rankrepparttar 127949 sites in their search results. Making Meta Tags is a simple process. Asrepparttar 127950 competition increased, webmasters started manipulating this tool through spamming of keywords. In turn most search engines withdrew their support to Meta keywords Tag, which included Lycos and AltaVista. From being considered as one ofrepparttar 127951 most reliable and important tool, Meta Tags are now often abused. Inrepparttar 127952 present day scenario a vital feature thatrepparttar 127953 Meta Tags provide torepparttar 127954 websites isrepparttar 127955 ability to control, to a certain extent, how some search engines describe its web pages. Apart from this, Meta Tags also offerrepparttar 127956 ability to specify that a certain website page should not be indexed.

Using Meta Tags, however, provides no guarantee that your website page would rank highly inrepparttar 127957 search engine rankings. Due torepparttar 127958 rampant abuse and manipulation ofrepparttar 127959 Meta keywords Tag by webmasters, most search engines don't support it anymore.

Types of Meta Tags

The more important Meta Tags are discussed below in detail.

The Title Tag

The Title Tag is not a Meta Tag. However, since itís a very important Tag, we thought it necessary to discuss it here. The Title Tag is an HTML code that showsrepparttar 127960 words that appear atrepparttar 127961 top title bar of your browser. The Title Tag is not displayed anywhere else onrepparttar 127962 page. It is these words or phrase that appear asrepparttar 127963 title of your page inrepparttar 127964 hyperlink listings onrepparttar 127965 search engine results.

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