Credibility is a key ingredient for any successful business venture. Building and enhancing credibility of product you offer is an ongoing and full-time effort. So how can busy online entrepreneurs add building credibility to all other responsibilities they are trying to juggle?
Why not make sure web site you use works as hard as you do to establish credibility? Let's look at elements that can be built into a well designed web site to enhance credibility in eyes of your potential customers.
1. Offer A Guarantee Nothing beats a solid, believable guarantee for building credibility online. It may be hard to believe but buying via Internet is still unfamiliar, and uncomfortable, territory for majority of people. It is up to you, business owner, to put their minds at ease.
One way to do this would be to offer an unconditional, 100% money back guarantee. Include cost of shipping and handling in your guarantee. By assuming all of risk, you will earn instant credibility points with most potential customers.
2. Provide Contact Information Even best guarantee won't help establish credibility if potential customer can not contact you. Post accurate contact information on your web site and make it easy to find. Provide as many methods of contact as possible, do not simply post a link to an email address.
For maximum credibility, post complete mailing address, phone number (preferably a toll free number), and email addresses for customer's to use if they feel need to contact you.
3. Use Testimonials Testimonials are Internet equivalent of word of mouth advertising. They can be very effective tools for building credibility provided they are believable. To get quality testimonials, ask your past customers for their opinions.
Obtain their permission to use their word and names as part of your advertising. Do not use celebrity endorsements, most people assume these are paid endorsements.
4. Provide A Brief Bio Familiarity is one of most effective tools for building credibility on Internet. But how do you establish familiarity in a faceless, impersonal medium like 'Net? Simple, tell people about yourself.