The fact is, you are less likely to succeed when you market one (or just a few) products and services. Even if you happen to stumble across one of those relatively rare items that is enormously successful on its own, you can still benefit by diversifying and expanding your product line. Consider several reasons this is true:

* Diversity gives your prospects more choices.

When you offer a variety of related products and services, prospects are more likely to find something they want to buy.

* Diversity increases average order amount.

Offering prospects and customers a variety of things to purchase from you also makes it more likely they'll purchase multiple items, thereby increasing average amount of profit per order.

A Note of Caution: Diversity can confuse prospects in some cases, so it would be wise to test in order to find which approach works best in your circumstances. Some marketers find it better to initially focus on making one sale without any other offers that might confuse a prospect, and following up with related offers at a later time.

* Diversity helps you take maximum advantage of lifetime value or your customers.

Many marketers are content to sell one thing to a customer, one time, and forget about that customer forever, only to continue their quest for new customers elsewhere. However, such a strategy overlooks lucrative profits available through additional sales to existing customers.

The best customer is one that already trusts you, and is satisfied with previous dealings with your company. Since people prefer to do business with those they know and trust, additional sales to existing customers meet with less sales resistance.

Family and fitness suffer most, so here are a few tips so you don't wake up fifteen years from now with uneasy feeling that something important slipped away while you weren't looking. Namely, your life.

1. The chair-bathroom-refrigerator-chair circuit does not constitute a lap. Take a real walk, outside perhaps, with light and air and all that nature stuff.

2. Those little people running around shrieking like demons aren't subversive agents. They're your children, fruit of your flaccid loins. Go introduce yourself. (TIP: Convert some photos to flash cards and memorize their names first. Hey, it's little things....)

3. Around eighty-three percent of what you do as an internet marketer is a total waste of time resulting in absolutely no benefit whatsoever. Remember that next time you schedule FFA ahead of PTA.