The challenge of any online business is to generate leads which in turn will lead to sales. In order to do this you need to have an effective system to attract visitors to your website. The more traffic you get, more customers you will have, and ultimately your sales will increase. There are many ways you can generate leads and traffic to your business. The ones described below are most effective in generating leads:

- Create a content based website - Collect visitors contact information - Offer a free report or ebook - Create an opt-in newsletter - Write specialised articles

Create a content based website

Create in-demand content, where each page focuses on a single topic related to that theme. Each page should be a 'Keyword Focused Content Page'. The goal or purpose of creating such a website is to drive targeted traffic to your pages which will generate commissions if you're an affiliate, or generate more product / service sales. Search engines such as Google favour content based websites so make sure your website contains valuable content. Keep adding content to your website which will boost your overall rankings. Ultimately focus of your website should be on offering useful information which 'presells' potential customer.

Collect visitors contact information

Have a system to collect email address of every person who visits your web site and is interested in finding a solution to a problem. As mentioned you will need to have already created a content based site which offers valuable information on a particular subject. Most people search online for information or solutions so this is why content is king. If you give people what they want they will beat a path to your door and subscribe to your newsletter or purchase something off your website.

by: Gary Huynh

I'll show you how to win hearts of lazy people and get them to be your loyal fans.

People are simply lazy and if you keep this in mind whenever you're creating a marketing campaign or writing copy you'll be able to get more people to do as you wish.

Let's take for example simple process of rebranding an ebook.

If you have a rebrandable ebook which promotes 10 different rebrandable affiliate program links, you likely won't get many people to rebrand it.

You and I both know that rebranding an ebook is much easier than creating one and making it rebrandable. So if it's so easy then person who downloaded your ebook should be able to rebrand it right?

Wrong! A lazy person will not want to have to sign up for all those programs and figure out how to rebrand your ebook. Since rebrandable ebooks are fairly easy to find nowadays online because they're such a great viral marketing tool, your prospect will just not rebrand your ebook. For them it's just too much work.

To counter this, you just make it easy for them to rebrand your ebook. One way is to just promote just a few affiliate programs. Ideally, you should only promote one affiliate program in your rebrandable ebook. So lazy person only has to sign up for one program.