Generate Headlines and Ad Copy that Sells

Written by Jill Black


Generate Headlines and Ad Copy that Sells

The main aim of all sales advertising is to get people to read your through ad and while reading to say†*yes* often enough so that they naturally take action to... † (a) Enquire for more information (if this is your goal)

or

(b) To purchaserepparttar product

And it all starts withrepparttar 100976 headline...†

People decide to read your ad, or not, because of repparttar 100977 headline and you have approximately three seconds to capturerepparttar 100978 reader's attention. As Jay Conrad Levinson says in his book "Guerrilla Marketing Excellence" Do it then or not at all."†

With this in mind a headline must gainrepparttar 100979 attention ofrepparttar 100980 reader and establishrepparttar 100981 uppermost benefit as to why your product or service providesrepparttar 100982 answer to a problemrepparttar 100983 reader is seeking a solution for.† Chances are this is what attracted you torepparttar 100984 title of this article, maybe sales are not going as well as you would like, or you are inrepparttar 100985 process of learning how to write better ads and copy for your business, or simply just curious to see what I had to say on repparttar 100986 subject...

The reader should not have to try to figure out what it is you are trying to sell or how your information can help THEM. A quick glance at your headline and repparttar 100987 first two sentences of your copy should quickly informrepparttar 100988 reader if your product or service are what they require. † Start by takingrepparttar 100989 time to sit down and honesty ask yourself ... what arerepparttar 100990 greatest benefits you would†like your product or service to provide for your customer? Then incorporate as many of these answers into your first fifty to sixty words so repparttar 100991 reader will be excited enough to readrepparttar 100992 rest of your copy. This is crucial becauserepparttar 100993 best headline inrepparttar 100994 world will not help if your reader has lost interest withinrepparttar 100995 first few lines.

Secrets Of FREE Radio Advertising

Written by Tony Boswell


Have You Ever Thought About Or Wanted To Advertise Your Internet Business In Radio, But Didn't Know How Or Thought You Couldn't Afford To?

Well...What If I Told You It Was Completely Possible To Advertise Your Internet Business On The Radio Without Spending A Dime?

That In Fact...I'm Doing It Every Day!

But you DONíT have to believe meÖsimple fact is - I donít want you to!

Why? Because I want you to be a smart business owner and do a little research by having a look for yourself. Just go to http://extremetracking.com/open;ref1?login=shyl1 any time day or night and look atrepparttar radio stationís driving people to my website Ė and oh yeah - itís NOT costing me a SINGLE PENNY!

Have I got your attention now?

Good, but first, let me begin by telling you how my day starts. I get up about 3 am and do a little research. By 4 am I have sent off a couple emails, that I know will eventually bring me LIVE in front of several 100's of THOUSANDS of highly motivated, and targeted consumers for my product. You read that right, just a couple emails.

How am I doing this? It's real simple, I tookrepparttar 100975 concept of an infomercial and combined it with another marketing idea fromrepparttar 100976 1950ís and it just evolved into one BIG snowball...

The Backdoor Policy

One night while I was flipping through channels onrepparttar 100977 boob tube, I seen a product exactly likerepparttar 100978 one I am promoting for an affiliate program and a light bulb came on. I said, "HEY! Here's this product I have been working with in an affiliate program and it's on TV, and people are already being exposed to it!"

However, unlikerepparttar 100979 infomercials, where itís advertised withinrepparttar 100980 confines and Surrealness of ďTVLANDĒ, and having some people you don't even know trying to pawn some product off on you, in radio you have HOSTS that you know and trust on a more Ďpersonalí level, because you listen as they discuss topics that are real to you every single morning. And SOME people listen religiously, just like having to have that cup of coffee inrepparttar 100981 morning.

I said,"Hey, I can get in on this Gig, I've done it 1000's of times with my bands! Why should some product make this time any different - after all, my music was my product last time - wasn't it?"

Recognition Through Association

So taking that even a step further...what would happen if you got these HOSTS actually interested in your products and services...and they in turn, got their listening audience interested in your products and services? I'm talking about 100's of THOUSAND of people that trust and know these morning radio show hosts.

Just imaginingrepparttar 100982 profits gives me goose bumps - and seeingrepparttar 100983 proof in my bank account is inspiring! It's incredible to sayrepparttar 100984 least.

Now, In radio, withrepparttar 100985 morning shows...the listening audience is reminded every day of your product just by listening to these hosts (DJ's), because they know and trust them!

It's like talking to a friend and remembering, "Hey, wasn't "Joe" saying something about such-n-such yesterday when we were talking? I think I'll give him a call later and ask him some more about that." The result is that people are remembering whatrepparttar 100986 topic wasrepparttar 100987 day before, your product. And there are alot of other ways people are reminded as well! I bet you even remember some ofrepparttar 100988 topics of you local radio show from this morning - don't you?

And it all boils down to memory retention, recall and recognition through Association. Andrepparttar 100989 Multi-million Dollar companies and Multi-National Corporations have known how to use this for years, and have been using it.

That's how using morning radio show talk hosts to promote your product to 100's of thousands of their listening audience can literally make you 1000's of dollars in a matter of minutes. If THEY think it's okay or are even interested in it themselves...wouldn't you be inclined to agree - or at least take a closer look into it for yourself, as if a good friend just told some incredible story about a product that they were using? Friends, let me tell you something - If you have a killer lead capture system and a KILLER sales copy on you web page, your potential to grow a money tree overnight is astronomical!

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