You are free to publish this article online in your ezine website, ebook, or other online publication. The full resource box, including 'By line' must remain intact and be published with
article.If you publish this article, please contact me and let me know where you are using it. Contact at: artpub@newbie-guides.com
--- **Article info** Word count: approx: 977 Hard-wrapped at 65 characters ---
Multiple streams of traffic Search Engines 'n' such: Part I
Not only do you want to get more traffic, you want to get more unique traffic! In order to achieve this, you need to create multiple streams of traffic for your site. Settling for one source of traffic is simply not enough for most small to mid-size sites, or home-based business sites. This is first of four parts in a mini-series about generating multiple streams of traffic for your website. The remainder will be published here on newbie-guides over next few days.
Considering competition most people experience with Search engines, not to mention ever increasing trend towards 'pay for inclusion' with major search engines, it can be a real challenge to get decent traffic from SE's alone (not impossible, just challenging). Likewise, most net advertising and promotion has become much less effective, in particular banner style advertisements are now not really much more use than creating brand awareness, and unless you get massive coverage with your banners, you won't create much awareness.
This does not mean that you should skip these forms of traffic. That would be foolish. However, what it does mean is that you need to look for other, alternative, sources of traffic that can fill in gaps, and provide additional traffic to your site. Two very good additional ways of increasing your traffic are 1) to make use of a variety of 'viral' marketing techniques, and 2) to promote your online presence in offline media (print, radio, TV, etc.).
1) Search Engines
Search engines are still a fantastic source of traffic - probably most important - because they will simply keep on producing traffic forever once your site has been indexed. The problem is getting a good placement (first page) on good keywords (ones that are relevant to your site and get lots of searches). This is not always easy, especially if you are in a competitive field. Even if you have a poor search engine placement, you will still get some traffic, however, a poor placement will result in very poor traffic flow.
I won't go into details of meta tags and search engine optimization here - there are literally dozens of sites that try to teach you how to do that. Check a few of them out. A word of warning however, be very careful with what you choose to believe when you read those sites. Unless they can prove they have produced many top 10 search engine placements on many different keywords, generally what they are telling/selling is rubbish. Remember what you are looking for is HIGHLY TARGETED traffic coming to your site because your site gives them what they need and want.
*** side note *** I know from personal experience that techniques taught by Stephan Peirce produce top results every time. After putting information to use, next time my sites were 'spidered', all of results were top 10 for keywords I had focused on! They were not all #1, although a few were, but it didn't matter, my traffic from search engines jumped significantly thanks to information in his book. I also know that he himself uses these techniques to get hundreds of top 10 search engine placements for his own business and is approaching $1,000,000 in profits annually. ***
