Below are some techniques/guidelines that help in your page to become Search engine optimized.

The ‘crawlers' or ‘spiders' that a search engine send to your site are not able to view all eye-candy and other nitty-gritty graphics on your site but can only obtain textual information. In fact there are certain things they can see like Meta tagswhich we normal users are unable to see.

Meta tags

Generally there are two kinds of Meta tags I use.

•< meta name="keywords" content=" " > •< meta NAME="Description" content="" >

In first one I enter ‘keywords', which are describing words for my site. They are not exactly adjective's like in

•A orange car

In this instance orange is adjective but not exactly a suitable keyword for page. While car seems more appropriate as it gives a description to contents of page, i.e. a page which has information about an orange car

Now although keyword ‘car' is used on page, you must have gone into details about bonnet, spoiler, leather seats, power steering, fuel efficiency, alloy wheels, horse power and other things of car, yes?

The other information you had provided can also be used as keywords but its better if you only use a keyword that has been mentioned on your site.

Using meta tags creatively and efficiently can help a lot in your site occupying a ‘good' spot in SERP's (Search Engine Results Pages).

Unlike other people I don't believe in occupying a #1 spot on Google or any other search engine as I know that change of its algorithm can get be down any time. Rather I would like to considered relevant for a variety of other keywords other than just my ‘core' keyword.

The Title Tag

Targeting proper keywords or key phrases, groups of 2 to 5 keywords, is way to market successfully with pay-per-click search engines and obtain high ranking in search engine indexes. It is a rather arduous task, but one that can yield massive returns in ranking, traffic, and sales if done correctly.

So where do I start?

Many free resources exist to research which keywords you should target. The two deciding factors are number of searches performed on a particular keyword or key phrase, and number of sites currently targeted these. Its nothing more than supply and demand.

Overture

The premiere pay-per-click search engine who previously supplied search results to several major search engines, is now on its own. The free search tool can be found at: http://inventory.overture.com/d/searchinventory/suggestion/ . Search results are displayed only for previous month. This should be sufficient. The internet changes so quickly that what happended 6 months ago is not of much importance. What makes Overture's tool king in my view is that it provides hard numbers on how much a phrase was searched, allowing you to directly compare with number of sites targeting each phrase.

Google Suggestion

Google has their own keyword suggestion tool. If you have an Adwords account then you are already familiar with this resource. Check it out at https://adwords.google.com/select/main?cmd=KeywordSandbox . This tool also provides related keyword information. It provides synonyms that might be used to target areas relatively untouched by others.

7Search