Gaining New Customers ~ BarteringWritten by Kara Kelso
Gaining New Customers ~ Bartering by Kara Kelso http://www.momsezine.com What is bartering? Bartering is trade of your product/service for another's product/service. What better way to gain a new customer than by getting something you need in return? A few tips on bartering: ~ Make sure you are both trading a fair value including shipping. It may be neccessary to trade more than one product/service or issue a gift certificate for remaining amount. ~ Only barter if they (or you) need product or service ~ Keep a good record of your barters. Treat it just as you would an actual sale. ~ Keep in good contact with person you are bartering with, both durring and after trade.
| | Things to Know if You're Marketing on the InternetWritten by Susan Dunn, Marketing Coach
1. According to Nielson NetRatings, US accounts for 29% of global Internet access universe, Europe, 23%, Asia-Pacific, 13%, and Latin America, 2%. 2. The US still leads in web usage. As of May ’03, number of sessions/visits per month for US individuals was 30 at home, 66 at work with 25 hours spent online. Figures for UK: 23 sessions a month (home and work combined), average time spent, 11 hours. For Australia, 25 sessions per month (home and work combined), with 13 hours spent online.3. Genex and Jupiter Research both report consumers will forego low prices and brand-preference if they have a poor online experience. 65% of US Internet users surveyed said they won’t patronize a poorly design site even if it’s their favorite brand. 4. According to Pew Internet & American Life Project, 76% of Americans use computer. The average American Internet user is young, white, employed, well-educated, wealthier, and suburban. Gender is balanced equally among Internet users. For instance, highest percentage of users have a household income over $75k a year and some college. 5. 47% of all US users fall in age range of 30-49. 6. When asked to describe what Internet was like (meeting place, bank, peep show, library, shopping mall, school) 51% chose term “library.” 7. 29% of online consumers are “both relatively high-spenders and inclined toward merchant loyalty,” says Jupiter Research, “so long as merchant provides a positive online experience, including an easy-to-use Web site.” 8. “High or hidden shipping charges have led 44% of buyers to reduce their purchases at certain stores, and 36% of buyers have stopped buying because they have been required to register at certain stores.
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