Gaining Critical Incremental Benefits in Search Positioning

Written by Mike Banks Valentine

Gaining top search positions for your chosen search words and phrases has become more and more competitive as search engine optimization firms use new, more effective techniques to place their large clients. The little guy needs every possible advantage to haverepparttar visibility necessary to bring search traffic. This is becoming more costly as new paid inclusion programs are launched by each ofrepparttar 128196 major search engines seeking to "monetize" free search.

In order to rank well at any search engine it has become critical to userepparttar 128197 basic techniques of appropriate content and page architecture to provide search spiders with indexing and ranking scorecards. We all know by now that metatags, including title, description and keyword tags as well as image alt text is important. Most of us know that using keywords liberally in body text and creating descriptive hypertext links within body copy is helpful. Most of us know also that using keywords in TEXT based page navigation links (not image links, such as buttons) increases ranking and improves your score at major search engines.

For a concise overview of this information for new webmasters, visit:

Suppose you are doing all ofrepparttar 128198 important items above and still need that extra little edge required to gain visibility inrepparttar 128199 engines? Here are a few techniques to tiprepparttar 128200 scales in your favor.

1. Gain link listings from large *Targeted* high traffic sites that are complementary to your business. Sometimes paid listings in these types of directories is well worthrepparttar 128201 cost of entry. One such directory would berepparttar 128202 small business section of, $199 will gain your company dramatic link relevancy increases in Google and it's search partners. Specialists should consider sites appropriate to their professional category such as Law and legal sites for paid directory listings. Try contactingrepparttar 128203 "guide" at for a link from your subject category for an often over- looked and valuable link from a guide site at (It's Free)

2. Consider programs such asrepparttar 128204 very new "Search Partner" program at where they will not only offer a site "intrasearch" facility to allow your site visitors to search only your web site, but their spider recrawls your web site on a bi- monthly basis to be certain to index new information and assure fresh listings for sites that make frequent changes. This two-in- one program costs $149 yearly to start. Fast also partners withrepparttar 128205 Lycos Network and provides search results for several international engines as well.

Absolute Top Five Search Engine Marketing Myths Uncovered!

Written by Lee Traupel

It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies isrepparttar difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.

Big Picture Myth One Search engine ranking leads are not as good as those which originate from other forms of traditional marketing (print, direct mail, PR, etc.) this is absolute hogwash,repparttar 128195 truth is many agencies don't have a clue about s/e ranking, so they push their clients to ignore this form of advertising. They simply don't want to recommend anything they don't understand and/or utilize an interactive marketing vehicle that requires a blend of very specialized technology and processes.

We've in fact found justrepparttar 128196 opposite when we've analyzed s/e traffic versus other types of leads for our clients; i.e. search engine traffic can be much better, as it is comprised of individuals who are actively seeking info, not just people whose curiosity has been piqued by an eye-catching publication ad or press release. And, when we've analyzedrepparttar 128197 data by tracking leads via a landing page (on a web site) we've discovered that CPL (cost per lead) numbers can be much lower for s/e ranking than other more traditional marketing methods.

Big Picture Myth Two Effective s/e marketing can be done in house this is rarelyrepparttar 128198 case,repparttar 128199 sheer complexity and online competition (digital warfare!) for rankings makes this extremely difficult for most companies. Based upon our analysis over 73% of corporate accounts don't understandrepparttar 128200 basic fundamentals; i.e. how to properly use keywords, meta tags and titles and worse, don't submit their web sites to top tier Directories (Yahoo, LookSmart, OPD) and repparttar 128201 hundreds of second tier directories.

Most companies delegaterepparttar 128202 s/e submissions torepparttar 128203 webmaster or web site development staff and they just don't haverepparttar 128204 time to understandrepparttar 128205 daunting complexities required to generate page 1-3 rankings - or to stay abreast ofrepparttar 128206 shifting submissions and ranking criteria standards, as modified monthly by top tier search engines. And, in many companiesrepparttar 128207 s/e ranking is added torepparttar 128208 over worked webmaster's tasks purely as an afterthought as opposed to being addressed formally byrepparttar 128209 marketing department, with dedicated personnel and a budget.

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