Gain Search Engine Listings - and Customers: KISS!

Written by Lil Waldner

KISS is an acronym. It stands for Keep It Smart and Simple. This is whatrepparttar search engines like, if you provide your web site withrepparttar 136664 META content forrepparttar 136665 title, description and keywords. They do not like lengthy texts. Quality counts, not quantity in order to get your site listed. Readers and potential customers want determine on one sight if they click on a web site.

You might produce and submit a series of smaller web sites and submit them torepparttar 136666 search engines in order to gain link popularity for your main web site. Of course, your main web site has to be designed withrepparttar 136667 same care.

If you submit web sites with too long texts inrepparttar 136668 mentioned META tags, you only migth succeed inrepparttar 136669 mass of FFA search engines, but you will fail getting intorepparttar 136670 really great and important search engines.

Let’s scrutinize matters inrepparttar 136671 following paragraphes:

The title

It should be brief and descriptive. The best effect can be achieved, ifrepparttar 136672 title ofrepparttar 136673 web site as a whole andrepparttar 136674 title withinrepparttar 136675 head ofrepparttar 136676 HTML text isrepparttar 136677 same. It is recommendable to insert a link to your web site intorepparttar 136678 visible title of your website. The really big search engines like it, e.g. Google, MSN.

The title should not count more than 60 signs. AEIWI rejects submissions with longer titles.

The description

Some search engines allow up to 250 signs, others cutrepparttar 136679 text after 150 signs. It does not help if you type in a longer text in a submission form. The search engines take up automaticallyrepparttar 136680 content ofrepparttar 136681 META description text. You cannot control matters, if you use one ofrepparttar 136682 automated submission services or a bulk submission software. It does not look fine, ifrepparttar 136683 text is cut automatically within a sentence. You are always onrepparttar 136684 safe side, ifrepparttar 136685 description counts no more than 150 signs. Exactseek offersrepparttar 136686 opportunity of an enhanced description in their confirmation email.

Search Engine Friendly Design

Written by Karl Ribas

Search engine consultants and website designers are often called in at different times to work on a website development project. Rarely dorepparttar two ever work together, which is very unfortunate. With this beingrepparttar 136235 case, many search engine marketing consultants have seen their client's rankings plummet without hope after a website redesign. Vise versa, many designers have seen their exceptionally created and beautiful website designs destroyed by an SEO-focused optimization. This does not have to happen!

The ongoing argument between search engine optimizers and website designers has always been focused around one simple question… who servesrepparttar 136236 greater purpose? The search engine optimizer will argue: what good are great looking, flash-enabled, and graphic-heavy websites if no one will ever find and appreciate them. The website designer will counter with: what good are websites capable of attracting 1,000 new visitors a week if not one visitor sticks around long enough to convert. The fact is thatrepparttar 136237 search engine optimizer andrepparttar 136238 website designer are both correct and are both equally important inrepparttar 136239 website development process.

The process is simple. When an Internet searcher enters a keyword or key-phrase into Google, Yahoo!, or any other search engine, they demand thatrepparttar 136240 search engine provide them with adequate and relevant results. That same Internet searcher, when entering a website, expects certain website characteristics, such as a design and layout that best representsrepparttar 136241 products or services it provides, an easy-to-use and understandable navigation, and a complete fully functionally website. Nothing less should be expected. So, if both are equally important than where does that leave us… with something I like to call “Search Engine Friendly Design.”

A search engine friendly design is nothing more than a well-balanced combination of both, search engine optimization and professional website design. In addition, a search-engine friendly website should also be in tune torepparttar 136242 average visitor. It is very important that every page ofrepparttar 136243 website be designed and written with its visitor's best interest in mind. Let’s face it, if you’re not appealing to your website's average user, than all efforts, including design and promotion, are lost.

A savvy designer, one who knows what search engines are looking for, can design websites without compromising their appearance and usability. Here are a few examples of how:

Text vs. Images - Its common knowledge withinrepparttar 136244 search engine marketing community that search engines are blind to layout and pictures. Often website designers, trying to add creative elements to their website, will implement large graphics and flash files, not realizing that their actions may actually be inhibitingrepparttar 136245 website's promotion.

Seeing as search engines will most likely berepparttar 136246 primary source of any website's traffic, I would highly suggest adding a search engine marketing consultant to your development team, especially duringrepparttar 136247 beginning stages of your website design. As a good search engine marketing consultant already knows, it is very important to develop and maintain a website that has plenty of content, enriched with relevant keywords.

Navigation Menus - Website navigation schemes, such as JavaScript drop-down menus or Flash banners, can really help to create a unique and visually pleasing website design that is sure to help it stand-out amongst all other websites. Unfortunately, these same creative elements also make it extremely difficult, and in some instances impossible, for search engines to properly crawlrepparttar 136248 website, therefore limitingrepparttar 136249 website's search engine exposure.

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