The "self-proclaimed" Guru's! Who & What are they, man, myth, or monster?

Modern day web marketers are all too familiar with TERM that strike's fear into heart of every web NEWBIE... "Oh My"... "Ask Beave"... "really Wally"... "Dooough"...

The Internet Marketing PRO-fessional GURU has spoken... (have you EVER seen Wizard of Oz?)

"there's no place like my homepage", "there's no place like my homepage", "there's no place like my homepage"... click your LEFT mouse button 3 times, get 3 referrals, and earn a neverending - lifetime - residual income that rivals only Willy Wonka's patent on EVERLASTING GOBSTOPPER!!

My goodness, how many INFOmercials to you have to painfully watch before you finally GET IT?

Allow me to present a concept, an epiphany of sorts... let me define GURU for you:

"G"roup of intelligent, educated, and saavy web marketers who are "U"nited in common cause of "R"emoving hard earned cash from yo"U"r bank account into their own.

In other words... a "TEAM" of collective netizens committed to extracting every dime they can get from YOUR wallet!

Everything begins and ends with your copywriting. Good copywriting is a great deodorant. It can cover up and mask a lot of things that may stink about your home business, like an inferior product, poor website design, poor customer service, etc.

When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget:

1. Most people don't make a buying decision based on logic. They make a buying decision based on their emotions. They justify their decision later with logic.

2. People don't want to feel like they're being coerced or pushed into anything. They want to feel like they arrived at a buying decision completely of their own free will.

Here's key: You MUST write every single ad and sales letter using following classic AIDA formula:

A=ATTENTION I=INTEREST D=DESIRE A=ACTION

Let's break down each letter, so that you can understand full import of formula:

A=ATTENTION: The very first thing your ad or sales letter must do is get your reader's attention. The very best way to do that is with an effective headline.

When it comes to copywriting, nothing is more important than your headline.

Believe it or not, just changing headline has been known to dramatically improve effectiveness of an ad or sales letter by up to 1700 percent!Yes, headlines are that powerful--and that important!

An effective headline will do many things at once. It will attract reader's attention, convey benefits by appealing to reader's self-interest and it will set stage for what is to come. It will also target audience for which it was intended.

But number one thing a headline should always do is answer question, "What's in it for me?" Why? Because that's all any of us really care about.

Next, we come to second letter in aforementioned AIDA formula: I="INTEREST". After you get your reader's attention, you want to get them "INTERESTED" in your product or service. You do that by immediately telling them what your headline promises. You don't waste their time with a bunch of fluff and garbage that nobody but you cares about.