GURU's? Man, Myth, or Monster...

Written by T.J. Archer


Millions of web pages, millions of web users, millions of offers for programs, products, and services via email and other clever & often saavy resources... millions of dollars exchanging hands weekly. Who do we have to thank for this chaos?

The "self-proclaimed" Guru's! Who & What are they, man, myth, or monster?

Modern day web marketers are all too familiar withrepparttar TERM that strike's fear intorepparttar 116520 heart of every web NEWBIE... "Oh My"... "Askrepparttar 116521 Beave"... "really Wally"... "Dooough"...

The Internet Marketing PRO-fessional GURU has spoken... (have you EVER seenrepparttar 116522 Wizard of Oz?)

"there's no place like my homepage", "there's no place like my homepage", "there's no place like my homepage"... click your LEFT mouse button 3 times, get 3 referrals, and earn a neverending - lifetime - residual income that rivals only Willy Wonka's patent onrepparttar 116523 EVERLASTING GOBSTOPPER!!

My goodness, how many INFOmercials to you have to painfully watch before you finally GET IT?

Allow me to present a concept, an epiphany of sorts... let me define GURU for you:

"G"roup of intelligent, educated, and saavy web marketers who are "U"nited inrepparttar 116524 common cause of "R"emovingrepparttar 116525 hard earned cash from yo"U"r bank account into their own.

In other words... a "TEAM" of collective netizens committed to extracting every dime they can get from YOUR wallet!

So, let's review... get a pen & paper, and write down every CAPITALIZED letter contained withinrepparttar 116526 statement 2 paragraphs above...

The Number One Secret To Home Business Success

Written by Dean Phillips


Nothing will help your home business succeed or fail faster than your copywriting. Good copywriting will earn yourepparttar kind of money you can only dream about. Bad copywriting will sink your home business faster than a nuclear warhead!

Everything begins and ends with your copywriting. Good copywriting is a great deodorant. It can cover up and mask a lot of things that may stink about your home business, like an inferior product, poor website design, poor customer service, etc.

When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget:

1. Most people don't make a buying decision based on logic. They make a buying decision based on their emotions. They justify their decision later with logic.

2. People don't want to feel like they're being coerced or pushed into anything. They want to feel like they arrived at a buying decision completely of their own free will.

Here'srepparttar 116519 key: You MUST write every single ad and sales letter usingrepparttar 116520 following classic AIDA formula:

A=ATTENTION I=INTEREST D=DESIRE A=ACTION

Let's break down each letter, so that you can understandrepparttar 116521 full import ofrepparttar 116522 formula:

A=ATTENTION: The very first thing your ad or sales letter must do is get your reader's attention. The very best way to do that is with an effective headline.

When it comes to copywriting, nothing is more important than your headline.

Believe it or not, just changingrepparttar 116523 headline has been known to dramatically improverepparttar 116524 effectiveness of an ad or sales letter by up to 1700 percent!Yes, headlines are that powerful--and that important!

An effective headline will do many things at once. It will attractrepparttar 116525 reader's attention, convey benefits by appealing torepparttar 116526 reader's self-interest and it will setrepparttar 116527 stage for what is to come. It will also targetrepparttar 116528 audience for which it was intended.

Butrepparttar 116529 number one thing a headline should always do is answerrepparttar 116530 question, "What's in it for me?" Why? Because that's all any of us really care about.

Next, we come torepparttar 116531 second letter inrepparttar 116532 aforementioned AIDA formula: I="INTEREST". After you get your reader's attention, you want to get them "INTERESTED" in your product or service. You do that by immediately telling them what your headline promises. You don't waste their time with a bunch of fluff and garbage that nobody but you cares about.

Tell them what they want to know, starting withrepparttar 116533 very first paragraph, and continue to tell them, right through torepparttar 116534 very last paragraph. If you keep them interested, they'll keep reading, right torepparttar 116535 very end.

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