Written by Bob McGrath

If you're trying to get a new online business started, and you don't have a clearly stated guarantee policy, I can GUARANTEE you that a year from now, you'll still be trying to get your business OFF THE GROUND, unless you've gotten discouraged and given up!

Even inrepparttar traditional brick and mortar world of off-line sales, people need to touch and see a product before they have enough confidence to buy. That's why stores like Sears and JC Penny do so much more walk-in business than catalog sales. In an online business, this consumer apprehension is intensified by not having a physical store, or in many cases even a phone number to turn to if a product doesn't meet expectations.

Add to thatrepparttar 127506 common fear many consumers have about credit card transactions in cyberspace, and it's not hard to see that you need to put your prospective customers at ease if they're to become buyers.

How can you make your customers feel that doing business with you is not a risky proposition? The answer is incredibly simple...offer a money back guarantee!

Let's take a look atrepparttar 127507 up-side of offering a guarantee. First, it provides a statement of personal confidence in your product. To be blunt, if you lack confidence in your product - you shouldn't be selling it anyway!

The same is true even if you're marketing someone else's product for a commission, or an affiliate program for a multi-level marketing sales program. Ifrepparttar 127508 parent company doesn't eliminate risk by offering to refund fees within a clearly stated time frame, find a different program to market. You'll be amazed how much easier it will be to sign up new affiliates if you eliminaterepparttar 127509 risk.

More onrepparttar 127510 up-side - A solid guarantee policy gives your enterprise a clear image of professionalism. After all, only a legitimate business would offer to give dissatisfied customers their money back, right?

There are so many entrepreneurial start-ups onrepparttar 127511 Net today, that many opportunity seekers are skeptical of any program givingrepparttar 127512 appearance of being a small home business. The assumption is: "They're no bigger than I am, and may not be in business next month, so why risk my money with them?"

Offering a money back guarantee dispelsrepparttar 127513 small entrepreneurial image, and alleviates skepticism more than you can imagine.

Now let's take a look atrepparttar 127514 downside. If you offer a money- back guarantee, you'll be deluged with refund requests, right?

This is only true if you're selling something that is not as you describe it in your sales literature. If you've done an accurate job of explainingrepparttar 127515 features of your product torepparttar 127516 customer before they make their purchase, there won't be any surprises that will trigger their refund reflex. In other words, give them what they paid you, and they'll be unlikely to complain about it.

Overall,repparttar 127517 percentage of buyers asking for refunds from reputable online businesses is very low. A 10% return rate would be surprisingly high, and you would want to take a hard look at either your sales material, or your products themselves, to try to determine what was causingrepparttar 127518 dissatisfaction. Be sure you're not promising something you aren't delivering.

The Bottom Line

Written by Bob Osgoodby

It's no secret thatrepparttar US economy has slowed down, butrepparttar 127505 stock market does appear to be onrepparttar 127506 rebound. Thousands of companies however, are still struggling, and are being forced to cut costs, decrease benefits, and even lay off employees. Many of those who lost their jobs, will try their hand at doing business onrepparttar 127507 Internet.

It seems however, that lately I've been hearing a great deal aboutrepparttar 127508 difficulty of doing business online. Put asiderepparttar 127509 talk aboutrepparttar 127510 hype andrepparttar 127511 scams. They existed fromrepparttar 127512 first dayrepparttar 127513 Internet was commercialized. They are becoming more sophisticated with their promises of earning millions, but as people become more experienced, they quickly see through them. Fake email addresses, spam and broken dreams will continue to abound until either legislation forces them to do business ethically, orrepparttar 127514 well of suckers dries up.

Sounds pretty negative doesn't it. Under other circumstances, it would be enough to put someone off trying to do business onrepparttar 127515 net. But let's look atrepparttar 127516 positive side. I don't know about you, but I've met some pretty fine people onrepparttar 127517 web. They are honest, hard working and a pleasure to do business with. While there are a few "bad apples" (and aren't there offline as well), it's amazing how many friendly, helpful people there are out there.

Inrepparttar 127518 early nineties, beforerepparttar 127519 entrepreneurial invasion ofrepparttar 127520 Internet,repparttar 127521 only game in town wasrepparttar 127522 proprietary bulletin boards such as run by Prodigy. Anyone who "dared" become commercial was summarily banned fromrepparttar 127523 boards, and "blacklists of offenders" were actually shared betweenrepparttar 127524 board moderators. But, as commercialism crept in, andrepparttar 127525 old bulletin boards joinedrepparttar 127526 ranks ofrepparttar 127527 dinosaurs, a whole new strategy started to evolve.

People have learned that you don't have to create something new or re-inventrepparttar 127528 wheel to make money online. You can join an affiliate program to get started with a minimum of capital outlay, and a decent income can be made. Butrepparttar 127529 old saying "there's no such thing as a free lunch" is even truer today.

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