GROWTH FROM WITHINWritten by Dan Brown
Business on Net is a fast paced proposition. Net entrepreneurs are looking for edge that will take their business to next level. Who doesn't want more business, right? Here's a simple yet POWERFUL idea for increasing your income.As business people we look at many propositions that will help us take that next, much desired growth step. We hear that we must "brand" ourselves and be easy to do business with. The list of ideas goes on and on. THE GOLD MINE IN YOUR BACKYARD Many people overlook how hard (and expensive) it is to create a new customer. Yet, we focus most of our time and energy in just this area, thinking that if we just could get more customers we would achieve our goals. But what about getting more OUT OF your customers? If you have been around for a while you have a customer list. That list is GOLD. Please understand that I am NOT talking about renting out your customer list of email addresses. What I AM talking about it approaching those customers, who know you and trust you already, with a totally new and different product. Why should we limit ourselves to selling only one type of product or service when by adding an additional item to our current offerings we can TAKE ADVANTAGE of relationship that exists now? Will your customers resent this move?
| | Are you in control of your online destiny?Written by Marc Goldman
Are you content with sitting back and being someone elses affiliate forever? If you are then read no further my friend, this ones not for you. But if you are not satisfied with promoting products and services owned by others as sole means of generating revenue from your online business then you are going to love this article. To really succeed online you must be in control of a product or service, you must be owner of a product or service that is in high demand. If you are open to idea of mastering your destiny, I will show you how to turn an idea into a goldmine and give you blueprints for following through on this plan. If you are scared to create your own products, don't be. You have limitless potential to turn your ideas into bankable and credible products that can give you freedom that you desire (at least I assume you desire freedom, if not then substitute income, free time, ego massage, whatever you like). When you consider creating a product, you must understand one very important point: Sell people what they want, not what they need!!! Read that again if you have to. People don't buy what they need, they buy what they want. How many times have your needs gone unmet because you bought something you wanted instead? With that said, how do you know what products your audience wants? Ask them! You need to implement some market research to determine kinds of products your audience is interested in. Surveys and web polls are easiest tools to use to gather data you need to understand wants of your target market. Set up a survey or poll on your site or in your newsletter, offer your market different options and ideas, query them for their opinions. When you have received anywhere from 50 to 100 responses you are ready to do some work and find out what majority of your respondents want to buy and then you create it! That is important point number 2: Don't create your product UNTIL you know your market wants it. Once you know your product is wanted, you need to decide what format to create it in. You can write an information product and put it in ebook format. This is quite a popular option but don't overlook some of many ways your product can be created: Many people have used audio to create fantastic information products. This also adds to perceived value of such products. Perceived value is how much people think your product is worth based on contents of product. Statistics show that if a product contains audiotapes and videotapes it can sell for a much higher price than a manual because people perceive that it
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