Written by Bob McElwain

Most have become convincedrepparttar basic ingredient of a great site is practical and useful content that potential visitors are looking for. (Those not yet convinced, will not succeed until they embrace and implement this fundamental.)

But atrepparttar 129928 word, "content," many roll their eyes upward in despair, for they feel their writing skills are not sufficient. While this may be true, there are ways to improve them. For openers, click Topics inrepparttar 129929 navigation bar on my site, select Writing Skills, then dig in.

Great Content Versus Great Writing

You do not need to be a Pulitzer-type writer to produce solid site content. Those who disagree, are generally good writers. Thus they tend to believe great site content is great prose. This is stuff and nonsense.

True,repparttar 129930 easiest and most straightforward way to build great content is to create quality prose. But it's far from beingrepparttar 129931 only way. For example, a site loaded with "how to" information will do fine, provided enough people want what is offered. And in writing this kind of content,repparttar 129932 focus is on clear explanation, not grammar. Here's another example.

An Aside About Fishing

My fishing experience amounts to having been with some fellows upon three occasions who were doing so. All I remember aboutrepparttar 129933 ocean trip is being seasick. Another time I walkedrepparttar 129934 perimeter of a small lake twice with a neat fellow more interested in walking than fishing. The only pro I've met was a fellow with a fly rod. He caught his limit in minimal time in a stream rod & reel types claimed was "fished out." This makes me uniquely qualified to define a site of great interest to fisherman. What follows is all made up. Any resemblance to truth about fishing is pure coincidence.

Let's Go Fishing

Bill, who owns FishNow.Com, got a call from Phil, made some notes, and immediately wroterepparttar 129935 following, sent it out in his newsletter, and posted it on his site.

"Bill here, with a neat update from Phil Randal who just called. (You probably remember him from our Caught 'Em forum. He knows what he's about.)

Just now he's at Triangle lake. It's great country and even better fishing. It's about 20 miles east of Kramer's Junction on Hy 145. To get there, takerepparttar 129936 dirt road that starts behind Kelly's Feedstore. Takes maybe 40 minutes, and you don't need four-wheel. (Click here for a map you can print. I've markedrepparttar 129937 route.)"

An Aside: The map is a GIF copy of an actual map on which Bill has sketchedrepparttar 129938 route. Throughout he's added text like, "Stream here; drive right through it." And belowrepparttar 129939 map is a link.

"If you're short of time, check withrepparttar 129940 Travel Desk. They'll arrange to pick you up and put you beside Triangle lake in quick time. Andrepparttar 129941 rates arerepparttar 129942 best I've seen."

"They've got a room atrepparttar 129943 lodge at Rising Creek come tomorrow if you want. And a cabin this weekend. You can get from there to Triangle on horseback in about four hours. Or Jake can run you up in his Land Rover in about an hour and a half. Fact is, fishings pretty good in Rising Creek just now."

Back To The Message

"Now get this. Phil says he's catching his limit every day in less than two hours. And they aren't minnows, either. He's got one he wants measured. Thinks he's got a record. Whatever, it's got size. Those who know Phil, know he doesn't lie.

But here'srepparttar 129944 best part. The other guys aren't catching diddle. They're all over him asking what he's doing they aren't. Again, if you know Phil, he's not saying. But here's what he told me.

He's using a BlueLine lure. He tried a FlatFish and did pretty good, but he swearsrepparttar 129945 BlueLine isrepparttar 129946 trick here. If you've gotrepparttar 129947 time, get on up to Triangle and let me know how you make out. Click here for info on a BlueLine lure. Click here forrepparttar 129948 FlatFish."

An Aside

Each ofrepparttar 129949 above links is to a page picturingrepparttar 129950 lure in detail. There's a link below to a page that shows you how to make one. And, of course, another that lets you buy one from Bill.

Unleashing Your Creative Power

Written by Bill Daugherty

Have you ever read a great classified ad or seen a spectacular web site and wished you hadrepparttar creative ability to produce work like that? Chances are you do have a lot more creative ability than you are currently making use of, it just needs to be unleashed. This then leads torepparttar 129925 question, how can I unleash my creativity?

I have always had a difficult time gettingrepparttar 129926 creative juices flowing. But overrepparttar 129927 past few years I have discovered a couple of techniques that work wonders for me. I didn't invent these techniques, they're not new, but they work.

The first technique is a two step process. I start with a word-association exercise. When I need to write a new ad or design a web page, I take a legal pad or use my word processing program and start by writing down a keyword that relates torepparttar 129928 product or service I am working with. Then I write down whatever word thatrepparttar 129929 key word brings to mind. I write down ANY word that pops into my head. I don't reject anything at this point,repparttar 129930 object is to keeprepparttar 129931 process flowing.

After I have a page or two of words, I go torepparttar 129932 second step. Now I eliminaterepparttar 129933 garbage words, words that I know won't work in my ad. I userepparttar 129934 remaining "nuggets" to start a sentence-association exercise and continue until all my words are exhausted.

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