GOOD ONLINE PRESS CENTERS: key to getting a reporters' attention

Written by Barry Forward

A successful Web site needs to create interest, maintain customer attention and generaterepparttar desire to purchase a product or service, motivating customers to follow through with an order. An online press center or virtual newsroom -- where you inform users about new products and announce events -- allows journalists and your customers to see that you're a professional in your industry. It will also help deal with emergencies and offer you opportunities to lend your voice to issue that affect your business.

A virtual newsroom is a must for small businesses who want to raise their profile and build their reputation. Journalists often userepparttar 125226 Internet to source stories and conduct research into a news story. If your Web site comes up as an authority on an issue,repparttar 125227 journalist will check out your Web site and be impressed if there is an online press center that containsrepparttar 125228 information needed to write a story. It also establishes your business reputation if you takerepparttar 125229 time to build an online press center, because not only journalists will access it.

There are several key things to consider when your setting uprepparttar 125230 online press center section of your website. Your online press center should atrepparttar 125231 very least includerepparttar 125232 following elements: * News release(s) * Photos and illustrations * Fact sheets * Backgrounders * Biographies

Biographies provide a quick summary ofrepparttar 125233 relevant background of an individual, withrepparttar 125234 objective of building credibility.

Visuals that might be included in an online press center include a downloadable logo --repparttar 125235 identity of your business -- and downloadable online photographs of your key executives. Photographs are especially useful as they put a picture to a name and can be used byrepparttar 125236 press to accompany a news story.

The Search Engine Blues

Written by Jennifer Durocher

There's no easy way to talk about this without getting frustrated…getting your site known onrepparttar net these days is a most difficult task. Search engines are picky and their rules change everyday, getting a top ten listing is almost impossible, all those "submit to 5000 sites" are bull and other mediums are just too expensive forrepparttar 125225 small businessman. It's a difficult process to drive customers to your site but it can be done. It is a question of getting someone on top of it - now. There are lots of options available, it just depends on what you're looking to accomplish. The single most important aspect to consider in promotion and positioning of this nature is to make sure that your website is functional. There is no use in having a website at all if it just does not work. That is probablyrepparttar 125226 worst possible press out there - if word gets out that your site has broken links all overrepparttar 125227 place and that images are constantly missing, it does not look favorably on you or your business. So make sure that allrepparttar 125228 links are working, all form submissions do not return errors and all files are there in their proper order. There should probably be minimum one person in your team who does this check at least once a week. Next, considerrepparttar 125229 META tag & keyword side of things. We've all heardrepparttar 125230 horror stories about people abusing them to try and get high rankings on search engines. That is, obviously, not such a good idea. There is no easy solution torepparttar 125231 search engine blues, but consider using them, far too many people continue to ignore them. Any web page generator program usually does not includerepparttar 125232 creation of such tags but they are not that hard to do. A META tag is what "talks" to search engine robots that index your site. Forrepparttar 125233 most part, you need to include them if you want any indexing at all. The two most important tags are: & . The description of your site should be no more than 15 - 20 words, it should be accurate and it should contain at least some of your keywords. Keywords should have relevance. For example, attempting to userepparttar 125234 word "sex" 50, 000 times will not win yourepparttar 125235 love ofrepparttar 125236 search engines. Instead, think carefully about what you think people would type in to find your services. Now use those as your keywords. Do not worry…they'll change over time to better suit your site's changing services, and as you get better with it you'll know exactly what words work best.

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