Written by Sharon Dalton Williams

You wake up one morning and your spouse says, "Good morning, Dear. The sun is out. I hope you have a nice day. Call me." Then your spouse leaves forrepparttar day. Your heart is warm and fuzzy because you were wished a nice day, and you smile because you received an invitation to call.

The next day your spouse says, "Good morning, Dear. The sun is out. I hope you have a nice day. Call me." You think it's odd thatrepparttar 101082 same words are repeated, but you shrug it off and go about your business, still feeling a little warm and fuzzy atrepparttar 101083 sentiment.

By day 30 of hearing, "Good morning, Dear . . ." you'd be very annoyed that those arerepparttar 101084 only words your spouse could say. You would want to hear something different. You'd want a conversation with a real person.

By day 45, you'd be tuning your spouse out altogether. You wouldn't hear a word that was being said because you've got it memorized.

How long do you think your relationship would last?

I subscribe to a number of ezines. When they arrive, I scan them for important messages fromrepparttar 101085 editors. Then I print them off because I can't read well onrepparttar 101086 screen. This lets me read them later, as I can, when I am not near my computer.

OK. I'll admit it - I'm about 6 weeks behind in my ezine reading. But I'm still reading each and every one. I was trying to catch up a little on my ezine reading this past weekend when I noticed something interesting.

I'm pretty familiar withrepparttar 101087 ads of my loyal subscribers because I process them all as I put my ezine issues together. When I was reading through my backlog of ezines, I recognized a number of ads because these ads arerepparttar 101088 same ones my subscribers are still using - 6 weeks later!

Spice Up Your Ad With These Words That Sell

Written by Ron Sathoff and Kevin Nunley

Like us, you probably get stacks of junk mail and loads of email messages every day. Many of these marketing materials are written by top writers and sent to vast audiences at great expense.

Because companies invest heavily in these direct mail marketing efforts, they are careful to monitor results. Professional marketers keeprepparttar strategies that work and tossrepparttar 101081 ones that don't.

Watch your "junk mail" closely and you will get some great ideas on how to make your next ad, sales letter, or web page a selling success. Here are popular words and phrases we find over and over again in top ads. They are used a lot because they work!

Make It Easy Both consumers and business customers love a product or service that is easy to get and easy to use.

* It is a breeze to use * Do-it-yourself * Simple step-by-step instructions * Easy to duplicate * All under one roof * Call free 24 hours a day * Everything you need in one easy-to-use bundle

It's Effective People buy fast when they know your product or service will getrepparttar 101082 results they hope for. Use these words and phrases to demonstrate your effectiveness:

* Our proven, tested formula * A strategy thousands have counted on * For five-star results * Get professional results * Our experts are standing by for your call * Highly effective

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