Written by Doug C. Grant

So you write this terrific Imcom. (An Imcom is any important business communication such as a letter, memo, proposal or report.)

It sings. It sells. And it flops!

What happened? You dribbled away your close. You whispered instead of shouting. You hung nice instead of tough. It never pays.

So, today, let's learn how to ‘kick-butt' when you close an Imcom to your boss or anyone else uprepparttar command chain.


Forgive me. This seems almost too elementary to mention. But I'm convinced that 90% ofrepparttar 129870 people who write an Imcom don't give this question much serious thought.

It's a question you should ask yourself before writingrepparttar 129871 first word of your Imcom. What EXACTLY do you wantrepparttar 129872 target to do? Call you? Bounce your idea further uprepparttar 129873 command chain? Give yourepparttar 129874 go-ahead on a project?

Don't assumerepparttar 129875 target will know what you want. I learned this years ago when writing sales copy. I would tellrepparttar 129876 prospect to fill outrepparttar 129877 reply card or order form. I would tell him to userepparttar 129878 postage-free reply envelope. But so help me, if I didn't mention puttingrepparttar 129879 envelope inrepparttar 129880 mail...response dropped.

The only thing I can figure is that we are not routine thinkers. So you have to berepparttar 129881 target's routine thinker if you want a timely response.


Most people don't close effectively because they're afraid of offending someone. Trust me. This is not a problem.

Let's say you are writing a proposal for your boss to get approval for a new research program. You've gone through allrepparttar 129882 why's and where's. It's time for a kick-butt close.

Obviously,repparttar 129883 action you want is a go-ahead approval and you want it NOW! You don't want your fantastic idea sitting in someone's ‘Whenever' box for five months.


Written by A well-written

Autoresponders are one ofrepparttar most popular forms of marketing today. The reason for this is a simple one: they work. However, writing a truly effective autoresponder series can frustrating, even forrepparttar 129869 professional marketer.

To come up with an effective series of autoresponders without boring your prospects can be difficult. To help you, here are a few general tips.

1) In my line of work, I see a lot autoresponders. Most of these are one to three pages long, which is generally appropriate for a sales letter. In an autoresponder series, however, keep in mind that your prospects are going to be reading multiple messages from you. Try to keep them each down to about a page and spreadrepparttar 129870 juicy details around a bit. Don't tell them everything at once.

2) Now let's talk content. You'd be wise to try to give your autoresponders some continuity so they hang together well. Start withrepparttar 129871 basic details of your offer, then gradually reveal more and more. When you start a letter, rehash (very briefly) what you told them in your last letter. Atrepparttar 129872 end of each letter, make sure they stay tuned by enticing them about what they'll find out next time.

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