Written by Ron Kimball

Got a great website? Got a long, drawn out URL link to go with it?

Then you've probably experiencedrepparttar agony of telling someone that long, drawn out URL string.

Imagine what that link looks like on your business card, in your signature file, or in your resource box. Looks pretty bulky and long, doesn't it?

If so, then it's probably time to give your link a "facelift." The best way to do this is with a redirect URL, or simply, a redirect.

First, forrepparttar 132011 uninitiated, a URL isrepparttar 132012 destination address of your website. Generally, it begins with 'www.' or 'http://'.

A redirect is a shorter URL address, or string, that when clicked, will still take you to your designated website. Redirects have some great features.

They can add torepparttar 132013 simplicity of your URL. They can also help make your string more memorable. They haverepparttar 132014 ability to camouflage your existing URL string.

And, best of all, you can find them offered for FREE. But, there is a small trade off. You must agree to some sort of ad promotingrepparttar 132015 company that is providingrepparttar 132016 redirect, such as a popup or some sort of promotion page.

Here is an example ofrepparttar 132017 simplicity of a redirect.

First, I'll show you a long URL string that I have for one of my replicated sites:

Notice how bulky that looks. That's too much to communicate overrepparttar 132018 phone or even to remember.

Here'srepparttar 132019 redirect that I have for that address:

That's 'easy to' say and to remember. Plus, I includedrepparttar 132020 keyword 'phone' in it for word recognition.

Also, when that redirect is clicked on,repparttar 132021 site visitor will notice that when they arrive atrepparttar 132022 site, they will see that simple redirect in their browser URL window, as opposed torepparttar 132023 long string.

The company that promotes that URL uses a popup ad too.

Redirects can also be used to camouflage your URL.

You might want to camouflage your link to keeprepparttar 132024 curiosity level up with your prospect. A redirect could help you to not "spillrepparttar 132025 beans."

Web Site Maintenance

Written by Richard Lowe

There are many things that all webmasters must do on a regular basis to ensure that their web sites remain useful and functional. Some ofrepparttar tasks you should be performing are listed below.


You must promote your web site constantly. Every single day you should do something, anything, which attempts to get people to your site. This is extraordinarily critical in order to ensure that people continue to visit your site day after day. The "Advertising" section describes many ofrepparttar 132008 techniques that you can use to get your site noticed.

Advertising -

Check your links

Another task that must be performed on a regular basis is checking for "link rot". This isrepparttar 132009 tendency for broken links to appear all over a site. It is most common with external links (sites move, are abandoned or are modified all ofrepparttar 132010 time) but can occur occasionally with internal links.

Link Rot -

Change Your Site

People expect sites onrepparttar 132011 web to be constantly changing. If your site is static and unchanging there is no reason for someone to come back again - after all, they've already seen it so why return? One major way to get them to come back is to changerepparttar 132012 content constantly and to be sure that your visitors know it is changing.

Monitor Your Site

Subscribe to a service which checks your site on a regular basis. This is important, as if your site is constantly "bouncing" you will find it being removed from search engines and your visitor levels will drop.

Review Your Statistics

A task you should be performing on a regular basis is to review your statistics. At a minimum, you should check your page counts to be sure that your site is being viewed. At best, you need to know where people are coming from, which browsers they are using and what they visited while they were at your site. A webmaster who does not have access to statistics is a crippled webmaster who has no idea how effectively his website is performing.

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