GET their email addresses on YOUR newsletter

Written by Richard Igoe

In today's competitive world of internet marketing, it is essential to be able to communicate with your prospects. Any visitor that has found your website is probably already interested in your product or service, so to convince them to buy you need to get their email addresses on your newsletter.

This is a simple 2-step process. 1) Set up a form to captureyour visitors email addresses. 2) Set up a system to distribute your newsletter.


If you don't you will be losing 70% of your potential customers. You need to be able to remind them to come back to your site and to inform them of special offers or new products or services.

You should place your form strategically on your home page where it will be noticed. It does not have to be large. A simple box onrepparttar side ofrepparttar 124380 page will do fine.

Something I learnt from Mark Joyner (ForeverWeb and ROIBOT) is that if you includerepparttar 124381 word "BECAUSE" your newsletter subscription will skyrocket. Give your visitors a reason to subscribe. You could offer them free information, access to a members area, or something that will be of real value to them. You can get some ideas from our "free" page on our website.

Remember, don't ask for too many details or you will scare your prospects away. However you can easily ask them for their name and email address. You should also clearly state your privacy policy - let your visitors know that you are not going to distribute their addresses to third parties.

If you are paying for website hosting you almost certainly have a cgi-bin which will allow you to set up a form. Some free website hosts however do not give you a cgi bin because of security issues.

If cgi scripts are beyond you atrepparttar 124382 moment, you can get a free form at With this option you don't need to know how to uploadrepparttar 124383 scripts. All you will have to do is copy and paste some HTML code onto your webpage. Bravenet hosts your form and sends you a notification whenever someone submits it.

For those who don't know, a form works like this. You upload a form script torepparttar 124384 "cgi-bin" on your website server (where you host your site). You then put some HTML code on your webpage. When someone fills inrepparttar 124385 form and clicks onrepparttar 124386 "Submit" or "Send" button,repparttar 124387 information is sent torepparttar 124388 "cgi bin" on your website server. The script you have put on your server (form handler) "handles" this information and sends you repparttar 124389 results ofrepparttar 124390 form. It will take you a few hours to get it to work properly, but believe me, if you are getting website traffic and don't yet have a form, you are certainly losing sales.

A form will also allow you to redirectrepparttar 124391 visitor to a thank-you page. Take advantage of this and make sure you redirect them to your special offer page.

Building Relationships Through Your Ezine

Written by Terri Seymour

Having a business onrepparttar internet is different than having a traditional marketing or sales business. When you operate a business from a store, one ofrepparttar 124379 traditional ways of establishing relationships with your customers isrepparttar 124380 meet and greet method. You greet your customers inrepparttar 124381 store and talk to them a bit and this helps build trust and establish yourself withrepparttar 124382 customer. However, onrepparttar 124383 internet, this method must be done completely different.

If you have a website through which you sell products of any kind, you must find a way to build relationships with your potential customers. One ofrepparttar 124384 most effective ways of doing this onrepparttar 124385 web is by publishing your own ezine or newsletter.

Through your ezine you can keep your customers informed of any new products or information on your site. By doing this you keep prospects coming back to your site. Of course, you want to have an interesting and effective website, but that is another article. :)

When you start your ezine there are some guidelines you should follow.

*Do not make your newsletter one big ad for your product or business. Keep your readers updated about your products, but also provide other information.

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