Written by Bob McElwain

If you want to open a new business offline, here'srepparttar secret to success. First pickrepparttar 118005 business you want, find who is top dog, then open up right acrossrepparttar 118006 street from them.

For example, if you want a hardware business, identifyrepparttar 118007 best in town, open right next door, then jump in and beat those guys. If you can't manage this, don't open anywhere. Downrepparttar 118008 block and aroundrepparttar 118009 corner won't cut it. It will only take you longer to go broke.

You Must Beat The Competition Else Don't Compete

Many seem to feel that becauserepparttar 118010 Web is new, such a dynamic, yet-to-be-defined wilder beast, that even rules don't apply. And most who open an online business with such thinking, fail quickly.

Sure,repparttar 118011 Web is new. And it's dynamic. Exciting. All this and much, much more. Butrepparttar 118012 Law of Gravity has not been revoked. Nor haverepparttar 118013 fundamental "laws" of business. Further,repparttar 118014 need for common sense seems constant.

Perhapsrepparttar 118015 rule most often violated is to jump intorepparttar 118016 middle of a highly competitive market. Open up to sell office supplies, and watch and shut you down within days. Sell books, and watch Amazon.Com destroy you. There is ...

A Better Way

'Niche Marketing' isrepparttar 118017 key to minimizing competition. Offer sewing machine repair if you like. Most anything at all. But do not go head to head with giants. You'll lose.

Whatever product or service you choose to offer, it needs to be within a niche in which there is little or no competition. And you need to becomerepparttar 118018 top dog within this niche, at least over time. In doing so, you essentially eliminate competition. Or at least face none not easily beaten.

Findingrepparttar 118019 niche just right for you is not hard or difficult to do. But it does take time. Think time mostly. That is, you need to ponder among options being considered. And doing so for a few moments throughoutrepparttar 118020 day over time works a bunch better than sitting at a desk seeking to force a decision.

Whether you are new torepparttar 118021 Web or looking for an alternative to a business you already have, here is ...

A Great Way To Start

Sit back in a comfy chair withrepparttar 118022 brew of your choice in hand. Answerrepparttar 118023 following questions just as quickly as you can. Don't give any one of them much thought. Just grab a note pad and pencil. Then scribble as rapidly as you can.

What Kinds Of People Do You Like To Be Around?

Go ahead. Describe them briefly on paper.

Why does this matter? Because you're going to spend a lot of time with your customers, directly or indirectly. You have a much better chance of enjoying this time if you spend it with people you like. Conversely, working with those you dislike isn't going to make it.

The Something-For-Nothing Syndrome

Written by Angela Wu

You've had a long day.

You're tired from working all day long and tired of having to watch every penny you spend. Forrepparttar millionth time, you wonder what it would be like to work from home and make good money while you're at it.

A lot of people understand and share these feelings. Unfortunately, it's all too easy to get caught inrepparttar 118004 trap of expecting 'something for nothing' - you've worked hard, you've heard allrepparttar 118005 good things about how people are getting rich onrepparttar 118006 Internet ... isn't it YOUR turn? Heck, if OTHER people can do it, why can't you?

You can. Just don't fall into these common traps ...

__Looking forrepparttar 118007 Easy Way Out__

Some people expend a great deal of time and effort looking for justrepparttar 118008 'right' opportunity, thinking that this one mythical and magical opportunity will instantly transform their lives.

THERE IS NO SUCH THING. Sure, there will be opportunities that suit your personality and skills more than others ... but ALL of them require hard work and staying power. None of them will make you rich by working only 3 hours a day, and none of them are 'automated cash machines'!

Forgetrepparttar 118009 endless and ultimately fruitless search for that one magical opportunity. Pick a good opportunity - or create one of your own - and then commit yourself to working hard. Instead of wasting effort *looking* for opportunities, putrepparttar 118010 effort towards *building* one.

__Expecting Everything For Free__

'Why should I PAY for something when I can get it for free?' I've heard this so many times thatrepparttar 118011 phrase sometimes echoes in my dreams.

The Internet is an excellent source of free information, no doubt about that. When you're building a business, though, you can shave off MONTHS from your learning curve just by making a few smart investments.

The problem with free information is that there's so much of it. How do you manage it all? Do you haverepparttar 118012 time to sort through it, compile it into something that you can USE, and then finally act upon it - if you're not too tired or frustrated by then?

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