But first, I want you to understand testimonials, and why they’re one of most powerful sales generating tools you can get.

When you visit a website that sells something, your defenses are automatically on high alert. You’re down right skeptical, and don’t believe a word that sales letter is telling you.

But then, sweet refreshing voice of someone that’s actually bought product. You read how they were skeptical at first, just like you, but now they’ve got product in their hands, read it with their disbelieving eyes, and can tell you from their own experience that it’s everything and more that they’ve been looking for.

Isn’t that reassuring to you, consumer?

The words in sales letter start to weigh with truth, and you read a few more testimonials that convince you that everything you’ve just read is complete undeniable truth. And isn’t that our job anyway? To convince reader of our sales materials that we are telling them truth, and that every promise we make is fact, not fiction.

Now that you know how a testimonial works, and why it’s imperative to have them on your sales page, I want to show you couple of methods that can assure you have great testimonials for your own product.

One technique to get instant testimonials is to offer your material for free. Yes, I know, you didn’t create your fantastic product to just give it away. But this is a practice that will make you more money by just giving away a few copies of your product.

So who do you give it to?

The entire world has opportunity to access internet and many people are purely interested in commercial aspects of web. This global audience has both ability and desire to purchase goods and services and to conduct commerce online. They are often more serious minded than sometimes jaded American internet surfer. In other words, they make buying decisions quickly, often return for repeat purchases and are less likely to frivolously return products.

This is not to say that Americans are not serious about E-Commerce, on contrary, many are very serious and organized business people. However, in many parts of world, internet access is a privelege and those who have it do not take it for granted. Instead, they use their privelege wisely, oftentimes to grow a business online.