Postcards can drive a high volume of traffic to your web site and they can generate a large number of sales leads for you. They're highly effective, easy to use and cost very little.
A PERSONALIZED FORMAT WORKS BEST
Avoid postcards that look like a magazine ad printed on a card. You'll get a bigger response if you keep your message brief and format your postcard to look like a personal message. Your prospect can't resist reading a postcard formatted this way for several reasons.
1. It's delivered already opened and ready to read. 2. The message is brief and easy to read. 3. It looks like a personal message.
Personal message postcards are also effective for business to business promotions. "Gatekeepers" who screen incoming mail in many business and professional offices will usually pass them through to your prospect. And because postcard is smaller than other mail it's usually put on top of boss's mail pile. That almost guarantees your prospect will read it.
I've used these postcards successfully for everything from developing customer leads to recruiting senior executives. They always produce a big response for a very low cost.
FOLLOW 3 GUIDELINES TO MAXIMIZE RESULTS
You'll get maximum number of responses to your postcards by following three simple guidelines:
1. Personalize message on your postcard. Include a date and a greeting like you would in a letter. You can use "Dear Kim" when you know your recipient's name or something like "Dear Homeowner" or "Hello Doctor" when you don't.
2. Keep your message brief. Don't clutter your postcard with too many words or your prospect won't read it. The most effective postcard announces one major benefit and asks recipient to take an action to get more details. For example: