Written by Tim North

How do you ensure that customers will react well to an e-mail sales letter? Similarly, what if you're soliciting a job via e-mail, pitching a book idea or any of 100 other situations that are increasingly handled by e-mail? How do you write e-mail that will gainrepparttar trust and confidence of your readers?

Will your good looks help? Having lots of money? Being tall?

The answer to all these questions is, of course, no. While these things can be a definite advantage inrepparttar 129489 real world, in e-mail, these factors are invisible. No, when it comes to e-mail, YOU ARE WHAT YOU WRITE. (A scary thought for some of us!)

Inrepparttar 129490 everyday world, trust and confidence are influenced by many things. These include your occupation, signs of affluence, height, dress and looks. It may not be fair, but we *are* judged by these criteria. Tall men *do* have an advantage. Well-dressed people *are* treated better in shops.

In an e-mail message, though, these visual cues are not present, so how do we earn trust and confidence? Here's a posting to a newsgroup that I noticed many years ago. It's as true now as it was then.

From: xxx xxx Newsgroups: alt.culture.usenet Subject: Re: Musings on readability (longish response) Date: 12 Apr 93 04:53:35 GMT

xxxx xxxx writes: > ... > Onrepparttar 129491 internet, "you are what you write" defines > how people are perceived. > ...

Electronic communications *does* become something of a "you are what you write" situation. Someone who doesn't haverepparttar 129492 ability to speak clearly will generally do only slightly better when writing. Non-sequiters and poor logical organization will make readers think less ofrepparttar 129493 author as a person to be respected. ... Formatting is *not* wasted bandwidth. Withoutrepparttar 129494 assistance of body language and other sideband information available in visual contact communications, other means are found to evaluaterepparttar 129495 sincerity and intelligence ofrepparttar 129496 person "speaking."

Why are Violent & Fear-Oriented Words So Popular in Online Advertising?

Written by Susan Nichols

Have you noticedrepparttar inundation of violent words used to "positively" promote web site and online services? In today's atmosphere of terrorism, why is there "not" a recognition that terms likerepparttar 129487 following promote fear and negative emotions: "Killer ads" "Blast your Readers with..." "Explode your traffic..." And ifrepparttar 129488 user of these terms "intends" to gain customers by tactics of fear - Why? Do you 'want' to do business or buy from someone who would personally hurt you? Offend you? Blast you? Kill you?

Those who use such terms will be defensive against my viewpoints, but as a person who wants peace in our world, I encourage all of us, including myself, to "think" before we use such words that depict fear, violence, hatred and words used in terrorism.

Am I an extremist? Perhaps, but before using such phrases, visually place yourself inrepparttar 129489 same room with someone who lost a loved one on 9-11 and try to ask them if they like these terms? Would they 'buy' from you?

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