Future for Internet marketers

Written by Jakob Jelling


Have you ever attended a class whererepparttar instructor followedrepparttar 118539 Socratic method of teaching? You remember, only questions, no direct answers. Some discussions lend themselves best to that format, and this look at some possible future trends in Internet marketing is one of them. Mainly because there are no answers at this point, onlyrepparttar 118540 questions we pose!

Internet marketers by and large are used to creating products for, and selling to, a predominantly western audience. Whether insiderepparttar 118541 marketing niche or not, today's web sites, autoresponder sequences, mailing lists, payment processing systems, and overall way of doing business have evolved aroundrepparttar 118542 needs and wants of target markets inrepparttar 118543 western world. And any experienced marketer knows it can be difficult. Despite popular notions that you can start an Internet business and watchrepparttar 118544 money roll in,repparttar 118545 reality is that there is a lot of competition from other webmasters, regardless ofrepparttar 118546 market or type of products you promote.

Looking ahead, have you consideredrepparttar 118547 impact of even more competition - lots more? In Asia, in particular China and India, large, well-educated populations, a lower cost of living with much-improved standards, and more widely available Internet access may combine inrepparttar 118548 near future to create a lot more Internet marketers. Many are well-versed in technical aspects ofrepparttar 118549 Internet, including programming and site development. In fact, if you've ever used any ofrepparttar 118550 various freelance sites to outsource technical projects, you've seen that many ofrepparttar 118551 bidders are from Asia.

With populations of one billion people and more in those two countries alone,repparttar 118552 current generation is certainly well-attuned torepparttar 118553 Internet, and being avid surfers, are no doubt aware ofrepparttar 118554 commercial opportunities and worldwide reach available only onrepparttar 118555 net. It's likely only a matter of time before they begin marketing to western audiences themselves.

Whether through affiliate marketing, or by developing new products to sell on their own behalf,repparttar 118556 prospect of increased competition for current Internet marketers is very real, and likely very near. The biggest hurdles will be language and market understanding. After all, it's difficult enough to write effective sales letters in ones native language, even if addressed to a market and culture you understand. Over time, even those barriers will fall - face it, just as programming can be outsourced, so can marketing and language assistance.

Google tests expanded search to include printed works

Written by Jakob Jelling


Google Labs is currently testing Google Print, which returns results from within scanned printed books along with Google's standard web search results. The searcher doesn't have to do anything special -repparttar printed work results are already included inrepparttar 118538 Google database. Searchers haverepparttar 118539 option of narrowing their search by including, for example,repparttar 118540 word "book" in their search terms. For example, a search on "home repair" might return a variety of web sites, online merchants, etc., while changingrepparttar 118541 search to "home repair book" will help filterrepparttar 118542 results to include more material scanned directly from books.

Publishers don't want their entire books read online of course, so Google limitsrepparttar 118543 number of pages a single user may read at any one time. A user can seerepparttar 118544 page where their search was found, plus they can go two pages forward and two pages backward from their original result page. Google provides links to merchants whererepparttar 118545 book can be purchased. Google earns no revenue from book purchases, but they do display their contextual advertising withinrepparttar 118546 Google Print results, and they share this with participating publishers.

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