One method is to choose a location that ensures a steady flow of traffic past door, creating a constant awareness of business. While position is important, it is not always possible to afford or be lucky enough to occupy a prime location.

Another method is to advertise sales or other specials, which are designed to bring customers, both new and existing, into store or business. While this method may prove successful in increasing sales in short-term, often true ongoing value of sale is overlooked. That is, one of desired outcomes of promotion should be in capturing future business of those customers.

Future business?

It is a commonly overlooked that a customer’s true worth lays in their value in subsequent business dealings.This can be demonstrated by a reverse view, in that poor service, low quality goods or other undesirable factors in customers eyes, is quick to bring business into ill repute. Business failure or a dramatic downturn in turnover can result. Equally, a favorable outcome for customer means they will not only be more likely to come back, but also to tell their friends about experience.

2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers option of joining an affiliate program so they can make commissions selling your product. This will multiply sale you just made.

5. Sell reprint/reproduction rights to your products. You could include an ad on or with product for other products you sell. You could make sales for reproduction rights and sales on back end product.