Future business key element in sales

Written by Matt Eliason


A challenge facing many businesses is how to maintain a constant stream of customers in order to provide a regular cash flow.

One method is to choose a location that ensures a steady flow of traffic pastrepparttar door, creating a constant awareness ofrepparttar 145379 business. While position is important, it is not always possible to afford or be lucky enough to occupy a prime location.

Another method is to advertise sales or other specials, which are designed to bring customers, both new and existing, intorepparttar 145380 store or business. While this method may prove successful in increasing sales inrepparttar 145381 short-term, oftenrepparttar 145382 true ongoing value ofrepparttar 145383 sale is overlooked. That is, one ofrepparttar 145384 desired outcomes ofrepparttar 145385 promotion should be in capturingrepparttar 145386 future business of those customers.

Future business?

It is a commonly overlooked that a customerís true worth lays in their value in subsequent business dealings.This can be demonstrated by a reverse view, in that poor service, low quality goods or other undesirable factors inrepparttar 145387 customers eyes, is quick to bringrepparttar 145388 business into ill repute. Business failure or a dramatic downturn in turnover can result. Equally, a favorable outcome forrepparttar 145389 customer means they will not only be more likely to come back, but also to tell their friends aboutrepparttar 145390 experience.

Therefore, it is a disconcerting fact that many customers leave a store without any attempt being made byrepparttar 145391 business at capturing their vital information. This information, if gathered, not only allowsrepparttar 145392 business to communicate with that customer at a later date, but to also begin to refine its view of its customer and their needs. This principle applies whetherrepparttar 145393 business be a retail outlet, a service firm or a manufacturer. Typically a business can use a variety of methods to capture customer information.

10 Killer Ways To Multiply Your Sales

Written by Dr. Roger Boatwright


1. When you make your first sale, follow-up withrepparttar customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customersrepparttar 145209 option of joining an affiliate program so they can make commissions selling your product. This will multiply repparttar 145210 sale you just made.

5. Sellrepparttar 145211 reprint/reproduction rights to your products. You could include an ad on or withrepparttar 145212 product for other products you sell. You could make sales forrepparttar 145213 reproduction rights and sales onrepparttar 145214 back end product.

6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.

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