Want your next fundraiser to run more smoothly? Here are ten tips to help you create a successful marketing plan.
Put your project plan in writing - Run your fundraiser like a business. A written project plan that spells out all roles and responsibilities is your blueprint for success. Create a timeline - Make sure that your start date and end date are both firm. Make sure your project does not conflict with other major events where your constituency is likely to participate.
Recruit, recruit, recruit (volunteers that is) - Let community you serve know that you need more caring individuals to help with your goals. People who volunteer do so because they are asked. So ask! Use your newsletter, website and word of mouth to help in your recruitment efforts.
Incorporate your website - Donít have one? There is no better time than present to create one. Your website should be used to communicate goals, thank your sponsors, recognize successes, honor individual contributors, tell about upcoming events, etc. Be sure you promote your web site on all your marketing materials.
Look at past to plan future - See what's been successful before. Review your records. Find areas that need improvement. What did you do best? Do it again! Is there something you have always done that is on decline. Examine reasons for decline. Perhaps it is time to change course or find a new event. If your stakeholders are bored with a project, chances are, so is audience you serve.