The Internet has undeniably been saving grace for economy particularly for small business. This new environment we know as World Wide Web is responsible for creating more Millionaires faster and easier than anything that came before it.

I am fortunate to have opportunity to speak with many successful Internet business owners and have learned a great deal from them. I want to bring to your attention something that seems to be a recurring thought behind these successful sites.

Fulfill An Unmet Need.

It makes perfect sense to try to avoid competition. If you are first, or only one fulfilling a need then your chances of success are much better. Developing a web site is no different than developing a product. Would you sell a product no one wants..NO. Why then would someone develop a site that no one is interested in.

A great piece of advice given to me from a very successful web master who made over 3 million last year selling tools on internet was this. "Identify a need within a niche that is not currently being fulfilled or is being fulfilled very poorly. I would try to figure out how to fulfill that need better than anyone else. I would then decide if I could make any money at it".

A good example of this is Ray Owens from JokeaDay.com. Starting with very little capital Ray had a vision to create a humor mailing list that has now grown to over 300,000 making it largest in world.

This is not difficult to do. The only real requirements for your product is that it serve a purpose and solve a problem. I am sure you have heard advice "Just write what you know". That is good advice but may still leave you wondering where to begin. Here are a few quick formulas that will lead you in right direction.

1. The Tips booklet. Everyone wants to learn to do something quicker, more efficiently, or in a way that will help them avoid all of mistakes created before them. Include 25 tips on a popular subject that will help them do just that. For instance: "25 Tips to _________"

2. The Spinoffs. If you have already created a product or have read a product that you thought left something out. Create a spin off. For instance: Suppose you have purchased an ebook titled "Marketing your product with Search Engines" There are many other ways market yourself. Your product might become "Marketing your product with ezines" or "Marketing your product with free ebooks".

3. The Q and A. For every subject out there is someone that needs to learn it. Compile 25 most frequently asked questions and answers to them. For instance: "Answers to 25 most asked questions on web design".

4. The Interview. This is always a winner. Everyone wants to learn secrets from someone who has already accomplished something that they wish to accomplish. Create a list of 10-20 questions regarding a certain topic. Then approach 5-10 people who are already successful in that arena. Publish their answers.

5. Creating Bundles. This is relatively easy. Suppose you have written a HTML authoring tutorial. Create a Java script authoring tutorial, package two together and you now have a web authoring tutorial.