From Warehouse to Consumer - How can we cost effectively get pet products into the consumer’s hands?

Written by John Stanley

The most cost effective part of a product’s journey is fromrepparttar shelf torepparttar 150166 checkout, we rely onrepparttar 150167 consumer to carry out this handling process. The most expensive exercise is gettingrepparttar 150168 product torepparttar 150169 shelf.

Whatever branch of retailing you are in,repparttar 150170 area that is absorbing most energy is in supply chain management.

The supermarkets, who are also in pet products, leadrepparttar 150171 way. In Australia, Woolworths have saved $2 billion Australian dollars by reducing their distribution centres from 31 to 11 and have also ensured their inventory turnaround has gone from 16 days to 12 days. Tesco inrepparttar 150172 UK have reduced their inventory at store level to 5 days. These are real savings torepparttar 150173 retail industry.

Push it or pull it Traditionallyrepparttar 150174 industry has pushed products throughrepparttar 150175 industry. Suppliers have sold products to retailers, retailers have put them onrepparttar 150176 shelf withrepparttar 150177 hope that consumers would buy them.

The industry will change to a pull supply chain management system. This is whererepparttar 150178 chain initiation starts withrepparttar 150179 consumer who buys a products, this triggers a process whererepparttar 150180 retailer orders product fromrepparttar 150181 supplier based on a “just in time” process.

Pet Retailing - The Unique Retail Experience

Written by John Stanley

The pet retailer is becomingrepparttar retail destination. It used to be that garden centres considered putting a pet shop adjacent to a garden centre as an extra means of attraction. I recently worked with a company in South Africa whererepparttar 150165 draw card isrepparttar 150166 pets;repparttar 150167 added attraction isrepparttar 150168 garden centre.

So what makesrepparttar 150169 pet retail sector so unique? Well, in generational marketing terms, it’s one ofrepparttar 150170 few retail sectors that appeals to each generation. Spoodles (0 – 4 yrs old), Juveniles (the Pester Power group, 5 – 14 yrs old), Generation Y (15 – 24 years old), Generation X (25 – 34 years old) , The Jones’ Generation (35 – 44 years old) , Baby Boomers (45 – 59 years old) and Greying Tigers (60 years and older) are all fascinated by pets.

That causes a retail challenge asrepparttar 150171 pet retailer has to design their store in easily managed categories but also to appeal to each generation.

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