From Niche Marketing to Fragmentation

Written by Stephen Pierce

Copyright 2005 Stephen Pierce

Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated “I don’t knowrepparttar key to success, butrepparttar 148083 key to failure is trying to please everyone."

Are you trying to be everything to everybody? Are you even trying to be one specific thing to everybody?

Re-examine your marketing strategy and trimrepparttar 148084 fat and focus on very specific niche markets. Heck, go even further than niche marketing and fragment that niche to micro levels.

For example there are two broad markets that relate to some of our offerings. They are "investors" and "traders". These are two very different and distinct groups of people which approach stocks and futures trading completely different.

So we go torepparttar 148085 internal niche markets of "traders" and look at "stock traders", "futures & commodity traders", and "forex traders".

In fragmenting these markets we go on a micro level to create multiple opportunities such as "stock day traders", "emini stock day traders", "futures day traders", "index futures day traders". How about options trading? You have "stock options traders", "futures options traders" and "forex options traders."

The needs, wants, desired, must haves, should haves, etc of each fragmented group are different.

While they all want to make money in how they trade, why they trade and what they trade… getting torepparttar 148086 output requires different input and processes.

By understanding this and marketing accordingly, you can more strategically and intelligently build up monster profits as you cater torepparttar 148087 specific customized needs for each fragment.

Web Copy - What You Should Know First

Written by Gary Glasscock

Copyright 2005 Gary Glasscock

Just what is web copy? Some people think that web copy is anything that is written on a web page. But that is "content" and it is decidedly different than web copy. Simply stated, web copy isrepparttar copy that is used to sell anything on a web page. So now you say, but that's "sales copy." And you would be partly correct, but traditional direct mail copy and web copy are two different animals.

You see, people are used to a certain way of expression onrepparttar 148006 web, and you must be able to tap into that to make your web copy effective. Traditional direct mail copywriting is filled with hyperbole and exaggerations, and people are used to seeing that in direct mail. However, onrepparttar 148007 'Net, it's an entirely different ball game. People are used to a more relaxed style onrepparttar 148008 Internet and most won't tolerate anything else.

With that said, what should you do if you're writing copy forrepparttar 148009 web? Write in a friendly, engaging style. Userepparttar 148010 soft-sell approach with web copy. Make your copy more informational. Maria Veloso recommends writing in an editorial style. And I agree. I've been usingrepparttar 148011 Internet since 1993, when it first became available for use byrepparttar 148012 general public. I've read thousands of web sites. I've been exposed torepparttar 148013 traditional direct mail copywriting onrepparttar 148014 Internet and I've read it all. I have to side with Maria on this because of my vast experience onrepparttar 148015 Web.

People are more relaxed onrepparttar 148016 Internet. And they are more open to writing that is more relaxed, has a personal feel, and doesn't scream of selling this or that. People don't want that type of message. So you have to write just like you are talking torepparttar 148017 individual, but don't make it sound salesy. Use testimonials that have more of an editorial feel to them. And make sure that what you write engagesrepparttar 148018 reader. Give them information that they didn't have before coming to your web site. That's what they were looking for to begin with. Information!

Cont'd on page 2 ==> © 2005
Terms of Use