Copyright 2005 Stephen Pierce
Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated “I don’t know key to success, but key to failure is trying to please everyone."
Are you trying to be everything to everybody? Are you even trying to be one specific thing to everybody?
Re-examine your marketing strategy and trim fat and focus on very specific niche markets. Heck, go even further than niche marketing and fragment that niche to micro levels.
For example there are two broad markets that relate to some of our offerings. They are "investors" and "traders". These are two very different and distinct groups of people which approach stocks and futures trading completely different.
So we go to internal niche markets of "traders" and look at "stock traders", "futures & commodity traders", and "forex traders".
In fragmenting these markets we go on a micro level to create multiple opportunities such as "stock day traders", "emini stock day traders", "futures day traders", "index futures day traders". How about options trading? You have "stock options traders", "futures options traders" and "forex options traders."
The needs, wants, desired, must haves, should haves, etc of each fragmented group are different.
While they all want to make money in how they trade, why they trade and what they trade… getting to output requires different input and processes.
By understanding this and marketing accordingly, you can more strategically and intelligently build up monster profits as you cater to specific customized needs for each fragment.